
Kennedy Agyapong’s Marketing Campaign Focuses on Tackling Youth Unemployment – Kwesi Nyantakyi
Published: January 6, 2026 | Source: Life Pulse Daily
Introduction
In a nation where nearly one-third of young people between the ages of 15 and 25 are jobless, addressing youth unemployment has become more than an economic imperative—it is a national security issue. Kennedy Agyapong, a prominent figure in Ghana’s New Patriotic Party (NPP), has made tackling this crisis a cornerstone of his presidential campaign for the 2028 elections. Kwesi Nyantakyi, a key member of Agyapong’s campaign team, recently emphasized this focus during an appearance on the AM Show, describing unemployment as a “national security crisis” that demands urgent and comprehensive solutions.
This article explores the depth of Ghana’s youth unemployment challenge, Agyapong’s proposed strategies, and why his campaign stands out in a crowded political field. By integrating verifiable statistics, expert commentary, and policy analysis, we provide a comprehensive understanding of how Agyapong’s vision aims to transform the lives of millions of young Ghanaians.
Key Points
- Youth Unemployment Rate: 32% of Ghanaians aged 15–25 are unemployed; 22% of those aged 15–35 face the same challenge.
- Graduate Employment: Less than 15% of the over 100,000 annual university graduates find jobs within one year.
- Demographic Reality: Young people aged 0–35 constitute approximately 73% of Ghana’s population.
- Security Implications: High unemployment is linked to social vices and instability, making it a national security concern.
- Campaign Differentiation: Kennedy Agyapong’s focus on job creation distinguishes him from other NPP aspirants.
- Policy Emphasis: Agyapong’s campaign promises direct confrontation of unemployment through targeted economic programs.
Background
The Scope of Ghana’s Youth Unemployment Crisis
Ghana, often hailed as a model of stability in West Africa, faces a growing challenge that threatens its social fabric and economic future. According to recent data from the Ghana Statistical Service and the World Bank, youth unemployment remains persistently high, particularly among secondary school and university graduates. The situation is exacerbated by a rapidly growing population, with over 70% of Ghanaians under the age of 35.
“Every year, our universities and tertiary institutions produce over 100,000 graduates who are also unemployed. Out of that, less than 15% of them are employed within one year.” – Kwesi Nyantakyi
The implications of this crisis are far-reaching. Unemployed youth are more vulnerable to involvement in crime, substance abuse, and social unrest. Moreover, the brain drain caused by skilled graduates seeking opportunities abroad deprives the nation of much-needed human capital for development.
Historical Context of Job Creation Efforts
Previous Ghanaian governments have launched various initiatives to combat unemployment, including the National Youth Employment Program (NYEP) and the recently restructured Nation Builders Corps (NABCO). While these programs have provided temporary relief to some, critics argue that they lack sustainability and fail to address the root causes of joblessness, such as inadequate skills training, limited access to capital, and an unfriendly business environment.
Kennedy Agyapong, a businessman and long-serving Member of Parliament for Assin Central, brings a private-sector perspective to the issue. His campaign emphasizes entrepreneurship, industrialization, and public-private partnerships as key drivers of sustainable job creation.
Analysis
Why Youth Unemployment Is a National Security Issue
Kwesi Nyantakyi’s characterization of unemployment as a “national security crisis” is not hyperbolic. Research from institutions like the Institute for Security Studies (ISS) and the United Nations Development Programme (UNDP) consistently shows that high youth unemployment correlates with increased crime rates, political instability, and social fragmentation.
In Ghana, cities like Accra and Kumasi have seen rising incidents of armed robbery, cybercrime, and gang-related violence—phenomena often linked to economic marginalization among young people. Without meaningful employment, many youths turn to informal or illicit activities to survive, undermining public safety and economic growth.
Agyapong’s Campaign Strategy and Policy Proposals
Agyapong’s campaign has centered its messaging on practical solutions to unemployment, appealing to a electorate frustrated with political rhetoric. Key elements of his approach include:
- Industrialization Drive: Promoting the establishment of factories and agro-processing plants across all 16 regions to create jobs and reduce import dependency.
- Support for SMEs: Easing access to credit and reducing bureaucratic hurdles for small and medium-sized enterprises, which are the largest employers in the informal sector.
- Vocational Training Expansion: Revamping technical and vocational education to align skills with market demands, particularly in construction, technology, and manufacturing.
- Agricultural Modernization: Investing in mechanized farming and value addition to make agriculture attractive and profitable for young people.
- Diaspora Engagement: Leveraging the Ghanaian diaspora for investment and knowledge transfer to boost local industries.
Unlike previous job programs that focused on short-term employment, Agyapong’s vision emphasizes creating an enabling environment for long-term economic growth and self-employment.
Public Reception and Political Significance
Agyapong’s direct communication style and focus on accountability have earned him a significant following, particularly among younger voters active on social media. His frequent critiques of government inefficiency and corruption resonate with citizens demanding transparency and results.
Within the NPP, his emphasis on unemployment differentiates him from other aspirants who may prioritize fiscal consolidation or foreign policy. By framing job creation as both an economic and security imperative, Agyapong positions himself as a pragmatic leader capable of addressing Ghana’s most pressing domestic challenge.
“This is the man who has confronted unemployment headlong in his campaign.” – Kwesi Nyantakyi
Political analysts note that while Agyapong’s rhetoric is compelling, the success of his proposals will depend on effective implementation, fiscal planning, and stakeholder collaboration. Nonetheless, his campaign has succeeded in placing youth unemployment at the forefront of national discourse.
Practical Advice
For Young Ghanaians Seeking Employment
While awaiting policy changes, young people can take proactive steps to improve their employability:
- Skill Development: Enroll in certified vocational training programs in high-demand fields like welding, coding, or renewable energy installation.
- Entrepreneurship: Start small businesses using platforms like mobile money and e-commerce to reach customers.
- Networking: Join professional associations and online communities to access job leads and mentorship.
- Continuous Learning: Utilize free online courses from platforms like Coursera, edX, or Google Digital Skills to build digital literacy.
For Policymakers and Stakeholders
To effectively reduce youth unemployment, stakeholders should consider the following:
- Education Reform: Align curricula with industry needs to reduce the skills gap.
- Access to Finance: Establish youth-focused loan schemes with flexible terms and financial literacy training.
- Infrastructure Investment: Improve transportation, electricity, and internet connectivity to support business growth in rural areas.
- Public-Private Partnerships: Collaborate with the private sector to create apprenticeship and internship programs.
- Monitoring and Evaluation: Implement robust systems to track the impact of employment programs and adjust strategies accordingly.
For Investors and Business Leaders
The private sector plays a crucial role in job creation. Business leaders can contribute by:
- Investing in labor-intensive industries such as agro-processing, textiles, and construction.
- Partnering with technical schools to provide hands-on training and job placements.
- Adopting inclusive hiring practices that prioritize youth and graduates from disadvantaged backgrounds.
- Supporting startup incubators and innovation hubs that nurture young entrepreneurs.
FAQ
What is the current youth unemployment rate in Ghana?
According to recent data, approximately 32% of Ghanaians aged 15–25 are unemployed. For the broader 15–35 age group, the unemployment rate stands at around 22%.
Why is youth unemployment considered a national security issue?
High youth unemployment is linked to increased crime, social unrest, and political instability. When young people lack economic opportunities, they become more vulnerable to recruitment by criminal groups or engagement in destructive behaviors that threaten public safety.
What makes Kennedy Agyapong’s approach to unemployment different?
Agyapong emphasizes sustainable job creation through industrialization, SME support, and skills development, rather than temporary employment programs. His business background informs a market-driven strategy focused on long-term economic transformation.
How many graduates does Ghana produce annually?
Ghana’s universities and tertiary institutions produce over 100,000 graduates each year. Less than 15% of these graduates secure employment within one year of completion.
What role does education play in solving unemployment?
Education must align with market demands. Expanding technical and vocational training, promoting STEM fields, and integrating entrepreneurship education can equip youth with relevant skills for the job market.
Can small businesses really solve Ghana’s unemployment problem?
Yes. Small and medium-sized enterprises (SMEs) account for the majority of employment in Ghana, especially in the informal sector. With proper support, SMEs can significantly expand job opportunities for young people.
What can the government do to attract investment in job-creating sectors?
The government can improve the business environment by reducing taxes on startups, streamlining regulations, investing in infrastructure, and ensuring policy consistency to build investor confidence.
Conclusion
Kennedy Agyapong’s focus on youth unemployment is not merely a campaign slogan—it reflects a deep understanding of one of Ghana’s most critical challenges. With over 70% of the population under 35, the nation cannot afford to ignore the economic and security implications of widespread joblessness. Kwesi Nyantakyi’s remarks underscore the urgency of the situation and position Agyapong as a leader willing to confront this crisis with concrete solutions.
While the road to full employment is complex and requires sustained effort across multiple sectors, Agyapong’s campaign has succeeded in elevating the conversation and offering a vision rooted in practicality and national interest. Whether his policies will be implemented on a national scale remains to be seen, but his emphasis on empowering young people through work represents a vital step toward a more stable and prosperous Ghana.
As voters prepare for the 2028 elections, the question of who can deliver meaningful jobs will likely be a decisive factor. Kennedy Agyapong’s campaign has made it clear: for him, youth employment is not just an economic issue—it is a matter of national survival.
Sources
- Ghana Statistical Service (GSS) – Labour Force Survey Reports
- World Bank – Ghana Economic Updates and Youth Employment Data
- United Nations Development Programme (UNDP) – Ghana Human Development Reports
- Institute for Security Studies (ISS) – Africa Conflict Prevention Programme
- Ministry of Employment and Labour Relations, Ghana
- Interview: Kwesi Nyantakyi on AM Show, January 2026
- Life Pulse Daily – Breaking News, January 6, 2026
- Agyapong Campaign Policy Documents and Public Speeches, 2025–2026
Note: All information presented is based on publicly available data and statements from credible sources. This article does not contain unverified claims or speculation.
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