New location, outstanding buyer revel in: OmniBSIC relocates Kejetia department in Kumasi – Life Pulse Daily
Editor-in-chiefJanuary 16, 20265 Mins read33
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New Location, Outstanding Buyer Experience: OmniBSIC Relocates Kejetia Branch in Kumasi
Life Pulse Daily — In a strategic move to align with the commercial dynamism of the Ashanti Region, OmniBSIC Bank has officially relocated its Kejetia branch. This transition to a state-of-the-art facility within the Osons Chemist Building represents more than a change of address; it is a calculated effort to enhance customer service, operational efficiency, and the overall banking experience in one of West Africa’s largest commercial hubs.
Introduction
The banking sector in Ghana is undergoing rapid transformation, driven by digital innovation and the need for physical infrastructure that meets modern demands. OmniBSIC Bank, recognized as one of the country’s fastest-growing financial institutions, has taken a significant step to reinforce its brand promise: “Not Just Another Bank.”
By relocating its Kejetia branch to a more spacious, accessible, and technologically advanced location, OmniBSIC is directly addressing the needs of a high-volume commercial district. This article explores the implications of this move, the economic context of the Kejetia market, and what this means for customers and the broader banking landscape in Ghana.
Key Points
- New Location: The Kejetia branch has moved to the Osons Chemist Building, offering enhanced accessibility and space.
- Strategic Rationale: The relocation supports the branch’s capacity to handle high-volume transactions typical of the Kumasi Central Market.
- Brand Commitment: OmniBSIC is physically manifesting its commitment to excellence and tier-one banking status.
- Operational Efficiency: The new facility eliminates bottlenecks, providing faster service for traders and SMEs.
- Corporate Growth: This move follows a period of significant financial performance and accolades for the bank.
Background
Understanding the significance of this relocation requires a look at the commercial landscape of Kumasi and the history of OmniBSIC Bank.
The Economic Pulse of Kejetia
The Kejetia area is the heart of commerce in the Ashanti Region. It is home to the Kumasi Central Market, a critical engine of the Ghanaian economy and the largest single innovation in West Africa. The market features over 11,000 stalls and attracts a daily influx of more than 50,000 traders and consumers. This high-density environment demands a financial partner capable of handling rapid, high-volume transactions while ensuring the security and safety of both cash and data.
OmniBSIC Bank’s Trajectory
OmniBSIC Bank is the result of a strategic merger between the erstwhile OmniBank and Sahel Sahara Bank. This merger was catalyzed by the Bank of Ghana’s 2017 banking sector consolidation program, which raised the minimum capital requirement from GH¢120 million to GH¢400 million.
Unlike many mergers that struggle with integration, the OmniBSIC merger was successful due to the compatibility of the two institutions’ business models and sizes. Today, the bank is headquartered in Accra’s Airport City and operates 40 branches nationwide. It is committed to corporate governance, regulatory compliance, and creating a reliable framework for personal and corporate banking.
Analysis
The relocation of the Kejetia branch is not merely a logistical update; it is a case study in strategic banking adaptation to market realities.
Aligning Infrastructure with Ambition
Dr. Bernice Asamoah, Divisional Head (Marketing) at OmniBSIC Bank, emphasized that the move is a “tangible reflection of the Bank’s commitment to excellence.” As OmniBSIC aims to become a tier-one bank in Ghana, its physical infrastructure must mirror the quality of its financial solutions. In banking, trust is often built through physical presence. A modern, secure, and spacious branch signals stability and long-term commitment to the local market.
Addressing the Needs of SMEs and Traders
The Kumasi Central Market is dominated by Small and Medium Enterprises (SMEs) and informal traders who require speed and convenience. Mr. Samuel Duncan, Zonal Manager (Ashanti Central), noted that the previous location had bottlenecks that slowed down service. The new facility at Osons Chemist Building offers significantly more floor space and enhanced digital touchpoints. This allows for faster queue management, more private consultation areas for business loans, and secure cash handling environments—critical components for a bank targeting the SME sector.
Competitive Differentiation
In a crowded market with established universal banks, OmniBSIC differentiates itself through the “Not Just Another Bank” philosophy. By investing in high-traffic locations like Kejetia, the bank is physically embedding itself into the daily transactions of Ghana’s economy. This move challenges competitors to match their physical service delivery with digital innovation.
Practical Advice
For customers and businesses in Kumasi, this relocation offers specific opportunities and considerations.
For Existing Customers
Customers accustomed to the old branch location should update their navigation apps to the Osons Chemist Building. The increased floor space likely means a better queueing experience, but during the initial transition phase, customers are advised to utilize OmniBSIC’s digital channels (mobile banking and USSD) for routine transactions to avoid potential adjustment delays.
For SMEs and Traders
The new branch is designed to support high-volume trade. SMEs should consider scheduling meetings with relationship managers at this new facility to discuss:
- Trade Finance: Solutions for importing or exporting goods.
- Working Capital Loans: Leveraging the branch’s enhanced capacity for faster loan processing.
- Cash Management Services: Utilizing secure deposit services tailored for high cash-flow businesses.
Security Best Practices
While the new location offers enhanced security, traders moving large sums of cash should always:
- Vary their banking times.
- Utilize the bank’s cash deposit machines (if available) to reduce teller wait times.
- Ensure all business transactions are documented for audit trails.
FAQ
Where is the new OmniBSIC Kejetia branch located?
The new branch is located at the Osons Chemist Building in the Kejetia area of Kumasi.
Why did OmniBSIC Bank relocate the branch?
The relocation was driven by the need for a larger, more accessible facility to serve the high volume of traders and consumers in the Kejetia market. It aligns with the bank’s strategic goal of becoming a tier-one financial institution and providing an “outstanding customer experience.”
What services are available at the Kejetia branch?
As a universal bank branch, it offers a full suite of services including personal banking, corporate banking, SME financing, treasury services, and access to digital banking solutions.
Has the merger with Sahel Sahara Bank affected services?
No, the merger has strengthened the bank’s capital base and service offerings. OmniBSIC has integrated the best practices of both institutions to provide enhanced financial solutions.
How does this relocation impact the “Not Just Another Bank” promise?
By investing in premium infrastructure in a prime commercial location, OmniBSIC demonstrates that it values its customers’ time and business. The modern facility and improved service speed are direct fulfillments of this brand promise.
Conclusion
The relocation of the OmniBSIC Kejetia branch to the Osons Chemist Building is a microcosm of the broader evolution of Ghana’s banking sector. It highlights a shift toward customer-centricity, operational efficiency, and strategic physical presence. For the vibrant business community of Kumasi, this move promises a banking environment that matches the energy and pace of their commercial activities. As OmniBSIC continues its journey toward becoming a tier-one bank, this branch stands as a testament to its commitment to excellence and support for Ghanaian enterprise.
Sources
- OmniBSIC Bank Official Press Release: “OmniBSIC Bank Relocates Kejetia Branch to Osons Chemist Building.”
- Bank of Ghana: Banking Sector Consolidation Guidelines (2017).
- Ghana Investment Promotion Centre (GIPC): Ghana Club 100 Rankings.
- Global Banking and Finance Review: Awards listings for Best Corporate Bank Ghana (2024, 2025).
- Africa Bank 4.0 Awards: Most Improved Bank for Customer Service Engagement (2025).
- Life Pulse Daily: Previous coverage on OmniBSIC financial performance.
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