Substance Over Slogans: NPP Delegates Recommended to Prioritise Coverage in Primaries
Published: January 26, 2026 | Source: Life Pulse Daily (Adapted)
Introduction
As the New Patriotic Party (NPP) prepares for its internal democratic processes, specifically the election of a flagbearer scheduled for January 31, 2026, a critical discourse has emerged regarding the criteria for selecting a candidate. The central debate revolves around a fundamental choice: should delegates prioritize charismatic rhetoric and catchy slogans, or should they focus on substantive policy frameworks and proven competence?
Political analysts, notably Yaw Dormacho, have raised concerns regarding the reliance on “empty rhetoric” by certain presidential aspirants. This article provides a comprehensive analysis of the current political landscape, offering a pedagogical framework for understanding how delegates can navigate the primaries by prioritizing substance over slogans. We will explore the key themes shaping delegate preferences, analyze the implications of policy-driven leadership, and provide practical advice for making informed electoral decisions.
Key Points
- The Core Recommendation: NPP delegates are urged to prioritize candidates with concrete policies and clear visions over those relying on populist rhetoric.
- The Role of Competence: Proven track records and data-driven solutions are essential for addressing Ghana’s socio-economic challenges.
- Accountability: Delegates are looking for leaders who take responsibility for both successes and failures, rather than disowning past administrations.
- The Digital Focus: Candidates emphasizing digital transformation and economic innovation are viewed as forward-thinking.
- Deceptive Narratives: Analysts warn against “mirror campaigns” that merely reflect voter sentiment without offering substantive solutions.
Background
The internal dynamics of political parties often serve as a microcosm of the national political climate. Within the New Patriotic Party (NPP), the upcoming primaries on January 31, 2026, represent a pivotal moment in Ghana’s democratic journey. Historically, primary elections can be influenced heavily by personality politics, regional sentiments, and emotional appeals. However, a growing segment of the electorate and political observers are calling for a shift toward issue-based voting.
The Current Political Climate
Ghana’s political environment is increasingly sophisticated. Voters are no longer satisfied with mere displays of support or vague promises. There is a palpable demand for accountability, transparency, and urban policies that directly impact daily life. This shift is forcing political parties to re-evaluate how they present their flagbearers.
Historical Context of Party Primaries
Traditionally, primaries are a test of loyalty and influence. However, the 2026 cycle is unique due to the complex socio-economic challenges facing the nation. The legacy of previous administrations—specifically flagship projects like the Free Senior High School (Free SHS) policy and the digitalization agenda—plays a significant role in current discourse. Delegates are now tasked with balancing the need to protect past achievements while identifying a candidate capable of navigating future challenges.
Analysis
To understand the recommendation for prioritizing “coverage” (substance/policy) over slogans, we must dissect the characteristics of effective leadership as outlined by political analysts.
The Danger of Empty Rhetoric
Yaw Dormacho, a political analyst, highlights a critical vulnerability in modern politics: the reliance on “empty rhetoric.” This refers to persuasive language that lacks factual basis or actionable plans. When candidates exaggerate their recognition or popularity without evidence, they risk misleading the electorate.
Analysts argue that slogans, while effective for branding, cannot solve inflation, unemployment, or infrastructure deficits. Delegates are therefore encouraged to look past the noise and evaluate the technical feasibility of a candidate’s proposals.
Data-Driven Solutions vs. Populist Messaging
Modern political success is increasingly tied to data. A policy-driven candidate utilizes economic indicators, social statistics, and empirical evidence to formulate plans. In contrast, populist messaging often appeals to emotion and tribal instincts.
The analyst notes that citizens are more likely to respond to candidates who present clear plans to address socio-economic challenges. This suggests that a flagbearer who relies on data is better positioned to win not just the primaries, but the general election.
Case Study: Dr. Mahamadu Bawumia’s Emphasis on Substance
In the context of the NPP primaries, Dr. Mahamadu Bawumia’s campaign is frequently cited as an example of a policy-centric approach. His focus on “software solutions” and digitalization underscores the importance of vision and actionable success.
By positioning his campaign on addressing key socio-economic issues—such as entrepreneurship and economic transformation—Dr. Bawumia’s strategy is framed as results-oriented. This approach draws on internal party strengths and external evidence to build a credible path toward the 2028 general elections.
The Integrity of Leadership: Owning the Narrative
A significant point of analysis is the concept of accountability. The analyst criticizes aspirants who distance themselves from the administration they once served. The adage “Success has many fathers, but failure is an orphan” is particularly relevant here.
True leadership is tested in moments of adversity. Candidates who disown past party achievements (like Free SHS) when they face challenges are viewed as prioritizing opinion polls over facts. A substantive leader takes responsibility for both achievements and setbacks, offering to build upon existing foundations rather than tearing them down.
Identifying “Mirror Campaigns”
Delegates are advised to be wary of “mirror campaigns.” These are strategies where a candidate simply reflects what they believe voters want to hear, without offering genuine solutions. This creates a “non-existent recognition” where popularity is manufactured rather than earned through competence.
Practical Advice for NPP Delegates
With the January 31, 2026, deadline approaching, delegates face the responsibility of selecting a flagbearer. Here is a practical framework for evaluating candidates based on the principle of “substance over slogans.”
1. Scrutinize Policy Manifestos
Do not settle for catchy phrases. Request and read the candidate’s detailed manifesto. Look for:
- Feasibility: Are the proposed projects financially and logistically possible?
- Specificity: Does the plan include timelines, budgets, and measurable outcomes?
- Continuity: How does the candidate plan to improve upon existing government initiatives?
2. Evaluate Track Record and Competence
Assess the candidate’s history. Have they demonstrated competence in previous roles? Look for evidence of:
- Problem Solving: Instances where they have successfully navigated complex challenges.
- Consistency: Alignment between past actions and current promises.
- Work Ethic: A demonstrated dedication to public service.
3. Assess Understanding of National Challenges
A candidate must possess a deep understanding of Ghana’s specific challenges. During town halls or interviews, listen for:
- Root Cause Analysis: Do they understand the underlying causes of issues like unemployment or inflation?
- Global Context: Can they articulate how global trends affect Ghana and their proposed policies?
4. Reject Complacency
Analysts warn against the notion that the 2028 election results are already decided. Delegates must actively reject complacency. The belief that a candidate is “unbeatable” can lead to a lack of rigorous vetting. Every candidate must be tested on their merits.
5. Prioritize Digital and Innovative Vision
In the 21st century, a candidate’s ability to leverage technology is crucial. Look for a clear digital transformation agenda that promotes entrepreneurship and modernizes public services.
FAQ
Why is “substance” more important than “slogans” in a primary election?
Substance refers to actionable policies and proven competence, which are necessary to solve complex national issues. Slogans are useful for communication but lack the depth required for governance. In primaries, delegates select the candidate best equipped to lead the country, making policy depth the critical factor.
What is a “mirror campaign”?
A “mirror campaign” is a political strategy where a candidate reflects popular voter sentiments back to them without offering concrete solutions or a distinct vision. Analysts view this as a lack of substantive policy direction.
How can delegates verify a candidate’s claims?
Delegates should review the candidate’s manifesto, analyze their past performance in public or private office, and cross-reference their claims with economic data and historical facts. Fact-checking organizations and independent analysts often provide valuable resources for this.
Does prioritizing substance mean ignoring charisma?
No. While substance is prioritized, effective leadership requires the ability to communicate that substance to the public. However, charisma should not be a substitute for a lack of policy depth.
What is the significance of the January 31, 2026 date?
This is the scheduled date for the NPP to elect its flagbearer for the upcoming general elections. It is a decisive moment that sets the direction for the party and the nation.
Conclusion
The upcoming New Patriotic Party primaries on January 31, 2026, represent more than just a political contest; they are a test of the party’s commitment to governance through substance rather than slogans. As highlighted by political analysts, the Ghanaian electorate is increasingly sophisticated, demanding transparency, accountability, and data-driven solutions.
For delegates, the path forward is clear: look beyond the hype and evaluate candidates based on their competence, policy frameworks, and ability to take responsibility for the nation’s trajectory. By prioritizing candidates who offer actionable plans—such as those focused on digital transformation and economic innovation—delegates can ensure that the NPP selects a flagbearer capable of delivering real results. In doing so, they uphold the integrity of the democratic process and pave the way for sustainable national development.
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