A Plus Secures Three-Year Media Partnership with MGL for Gomoa Easter Carnival

Introduction

Ghanaian entertainer and Member of Parliament for Gomoa Central, Kwame Asare Obeng—better known as A Plus—has signed a landmark three-year media partnership with The Multimedia Group Limited (MGL) for the Gomoa Easter Carnival. This collaboration, formalized on February 23, 2026, at MGL’s headquarters, promises to elevate the annual event into a nationally recognized celebration of culture, music, and community development.

Key Points

Background

The Gomoa Easter Carnival has grown steadily since its inception, drawing visitors from across Ghana to experience local music, food, and cultural traditions. However, organizers recognized the need for broader media exposure to sustain growth and maximize community benefits. A Plus, leveraging his political influence and entertainment background, spearheaded negotiations with MGL to secure comprehensive coverage across television, radio, and digital platforms.

Analysis

This partnership represents a strategic alignment between entertainment, politics, and media. MGL’s extensive reach—spanning Joy FM, Joy News, and Joy Prime—ensures the carnival will reach millions of viewers and listeners nationwide. The collaboration also positions Gomoa as a cultural tourism destination, potentially boosting local businesses and creating employment opportunities.

Ken Ansah, COO of MGL, emphasized the event’s potential to generate jobs and contribute to Ghana’s entertainment sector. Meanwhile, Albert Kwabena Dwumfour, President of the Ghana Journalists Association, highlighted the committee’s commitment to delivering world-class programming.

Practical Advice

For attendees and businesses looking to participate in the Gomoa Easter Carnival:

1. **Plan Early:** Book accommodations and transportation well in advance, as attendance is expected to surge with increased media exposure.
2. **Engage Locally:** Support local vendors and artisans to maximize the economic impact on Gomoa communities.
3. **Leverage Social Media:** Follow official event hashtags and MGL’s platforms for real-time updates and behind-the-scenes content.
4. **Prepare for Crowds:** Arrive early at venues to secure good spots for performances and activities.

FAQ

Conclusion

The three-year partnership between A Plus and The Multimedia Group marks a transformative moment for the Gomoa Easter Carnival. By combining political influence, entertainment expertise, and media power, this collaboration promises to showcase Gomoa’s rich cultural heritage to a national audience while driving socio-economic growth in the region. As the carnival approaches, all eyes will be on Gomoa to see how this ambitious vision unfolds.