Fidelity Bank’s Orange Inspire companions Akuna Pod to equip creatives with abilities – Life Pulse Daily

Introduction: A Collaborative Leap for Ghana’s Creative Economy

Fidelity Bank Ghana, through its Orange Inspire initiative, has teamed up with Akuna Pod to host a transformative Creators’ Economy Masterclass titled “Turning Creativity into Currency.” This partnership aims to equip Ghanaian creatives and entrepreneurs with the tools needed to build sustainable, financially viable businesses. Held at Akuna Group’s headquarters in Labone, the event underscores a growing commitment to formalize and strengthen Ghana’s creative sector through education, infrastructure, and strategic support.

Why This Partnership Matters

The collaboration bridges the gap between creative talent and financial sustainability, addressing critical challenges like monetization, intellectual property rights, and access to banking resources. By fostering a data-driven approach to branding and business development, Fidelity Bank and Akuna Pod are positioning creatives as essential contributors to Ghana’s economic growth.

Analysis: Breaking Down the Creators’ Economy Masterclass

The masterclass focused on three pillars: financial literacy, legal frameworks, and infrastructure support. Here’s how each component empowers creatives:

1. Financial Literacy: Building Bankable Creative Brands

Kwame Abrokwa, Senior Sustainable Finance Manager at Fidelity Bank, emphasized the need to treat creativity as a bankable asset. The session provided actionable strategies for:

• Maximizing revenue streams
• Managing cash flow
• Positioning creative businesses for investor readiness

2. Legal Frameworks: Protecting Creative Work

Legal practitioner Evelyn Bediakoh-Adu highlighted the importance of intellectual property (IP) rights in monetizing creative output. Key takeaways included:

• How to legally protect artistic creations
• Strategies for long-term value creation through IP

3. Infrastructure & Ecosystem Support

Mariam Kaleem A-Buahin, COO of Akuna Group, showcased the organization’s role in providing physical and digital infrastructure, such as:

• The Akuna Wallet for global payments
• Creative studios across Ghana, Sierra Leone, and Tanzania

Summary: Key Outcomes of the Collaboration

The masterclass achieved three primary goals:

1. Demystified financial and legal processes for creatives
2. Connected participants with practical tools like the Akuna Wallet
3. Strengthened partnerships between financial institutions and creative hubs

Key Points: What Creatives Gain From This Initiative

• ✅ Financial literacy tailored to creative industries
• ✅ Access to payment solutions like the Akuna Wallet
• ✅ Legal guidance on protecting intellectual property
• ✅ Networking opportunities with industry leaders

Practical Advice for Creatives

To leverage similar opportunities, creatives should:

• Track income and expenses diligently
• Register their creative works for IP protection
• Engage with platforms like Akuna Pod for infrastructure support

Points of Caution

• ⚠️ Avoid informal agreements without legal review
• ⚠️ Don’t overlook tax obligations for creative income

Comparison: How Ghana’s Approach Differs

Unlike similar programs in Nigeria or Kenya, Ghana’s Orange Inspire initiative uniquely combines:

• Banking sector involvement (Fidelity Bank)
• Pan-African infrastructure (Akuna Pod’s multi-country studios)

Legal Implications: Intellectual Property in Ghana

Creatives must understand:

• Ghana’s Copyright Act protects literary, musical, and artistic works.
• Registration with the Copyright Office strengthens legal claims.

Conclusion: A New Era for Ghana’s Creative Economy

The Fidelity Bank-Akuna Pod partnership marks a significant step toward formalizing Ghana’s creative sector. By addressing financial, legal, and infrastructural gaps, this initiative paves the way for creatives to thrive as entrepreneurs.

FAQ

Disclaimer

The views expressed in this article do not necessarily reflect those of Multimedia Group Limited.