Kwabena Agyepong’s marketing campaign supervisor abandons send, announces for Bawumia – Life Pulse Daily

Introduction

In a major twist in Ghana’s political landscape, Ofosu Asamoah, the former campaign manager for Kwabena Agyepong’s 2024 bid, has officially defected to former Vice President Dr. Mahamudu Bawumia’s presidential campaign. This move, unveiled at a rally in the Eastern Region, signals a strategic shift in the New Patriotic Party’s (NPP) internal dynamics ahead of the decisive primaries slated for January 31, 2026. Asamoah’s endorsement—a high-profile defection from a rival camp—has the potential to reshape voter perceptions and consolidate support for Bawumia, who currently trails Agyepong in party rankings.

Analysis: The Defection and Its Implications

Strategic Reassessment of Electoral Viability

Ofosu Asamoah, a seasoned politician with deep roots in the Eastern Region, framed his decision as a calculated response to the NPP’s trajectory. As a former Kade MP, he possesses unique insight into grassroots politics, a critical factor in consolidating wins during the party’s caucus-heavy primary elections. His public critique of Agyepong’s campaign highlighted alleged “organizational missteps,” suggesting that Bawumia’s systemic approach offers a more robust path to victory in the 2028 general elections.

Electoral Strategy Shifts

Asamoah’s defection underscores the intensifying competition within the NPP. By leveraging his experience managing Agyepong’s campaign—particularly noted for mobilizing Eastern Region delegates—he aims to bridge regional divides in Bawumia’s support base. Political analysts speculate that this move could tip the balance in Bawumia’s favor, especially as Agyepong grapples with gains in Accra-centric coalitions.

Summary

Ofosu Asamoah’s transition from Kwabena Agyepong’s team to Dr. Bawumia’s underscores the fluid nature of Ghana’s political alliances. This strategic defection not only bolsters Bawumia’s organizational structure but also raises questions about Agyepong’s campaign efficacy. As the NPP prepares for its 2026 primaries, internal realignments like this one will likely dictate the party’s electoral fortunes in the upcoming elections.

Key Points

Practical Advice for Political Campaigns

This high-profile defection offers lessons for political strategists:

Adapt to Electoral Dynamics

Political campaigns must remain flexible, reassessing strategies based on real-time feedback. Asamoah’s shift highlights the importance of aligning leadership choices with long-term viability, not just short-term gains.

Leverage Regional Influence

Campaign managers should prioritize building relationships with local leaders like Asamoah, whose grassroots authority can amplify outreach efforts. His defection exemplifies the value of leveraging regional power brokers to access hard-to-reach voter blocs.

Points of Caution

While Asamoah’s defection signals strength for Bawumia, analysts warn of potential backlash:

Risks of Polarization

Internal defections may strain party cohesion, particularly among staff loyal to Agyepong. Sustaining momentum requires transparent communication to prevent defections from fueling intra-party conflicts.

Electoral Upsides and Downsides

While Bawumia gains organizational support, Asamoah’s move risks alienating NPP delegates tied to Agyepong. Balancing such transfers requires careful diplomacy to retain broader party unity.

Comparison: Bawumia vs. Agyepong Campaigns

Legal Implications

Under Ghana’s Electoral Act, 2020 (ACT 1012), political parties enjoy autonomy in managing internal disputes, including candidate transitions. However, defection agreements must avoid anti-party laws. Asamoah’s public endorsement of Bawumia, while legally permissible, could invite scrutiny over undisclosed contractual obligations from his prior role as Agyepong’s manager.

Conclusion

Ofosu Asamoah’s defection from Kwabena Agyepong to Dr. Bawumia marks a pivotal moment in the NPP’s primaries. As the 2026 contests approach, such strategic realignments will play a decisive role in determining the party’s prospects. Candidates must navigate these dynamics with precision, balancing ambition with the pragmatism required to maintain unity.

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