Republic financial institution body of workers wins GHC 100,000 MTN mobilemoney “Still Me Nsaka” promo

Introduction

The Republic Bank staff wins MTN MobileMoney “Still Me Nsaka” promo has become one of the most talked‑about financial news stories in Ghana for 2025. On Wednesday, 17 December 2025, a Republic Bank employee was announced as the grand prize winner of a GH₵100,000 MobileMoney reward campaign that was held at Kaneshie Market in Accra. The promotion, branded “Still Me Nsaka”, offered daily, weekly and monthly cash prizes, with the top award reaching GHC 100,000. This article unpacks the event, explains the underlying MobileMoney strategy, outlines who the other winners are, and provides practical guidance for readers who may want to participate in similar promotions in the future.

Key Points

Background

About the “Still Me Nsaka” Promotion

The “Still Me Nsaka” campaign is part of MTN MobileMoney’s broader One Momo App ecosystem, which seeks to integrate digital finance with everyday consumer experiences. Launched in September 2025, the promotion was designed to showcase how the Momo app can serve as a “complete lifestyle platform” that enables users to send money, pay bills, store cash, save, and invest in a secure environment.

MTN MobileMoney’s Vision

Faisal Ali, Channel Development Manager of MobileMoney Limited, explained that the theme “One Momo App, Endless Rewards” reflects the company’s intent to:

• Build trust in digital financial services
• Facilitate easy virtual capital injection for consumers
• Offer a seamless, convenient, and secure way to manage money

Ali emphasized that the Momo app is “more than just a place to send or receive money,” positioning it as a holistic financial hub that adapts to users’ pace, time, and location.

Regulatory Context

In Ghana, prize‑linked promotions must comply with the Gambling and Lotteries Act, 1992 (Act 721) and the National Lottery Act, 2009. Organisers are required to obtain the appropriate licensing and to disclose prize structures, eligibility criteria, and winner announcement procedures. The “Still Me Nsaka” campaign was reported to be fully licensed and transparent, with all prize draws conducted publicly at Kaneshie Market.

Analysis

Financial Impact on the Winner

Receiving GH₵100,000 in cash provides Frank Becham with immediate liquidity that can be allocated toward investment, debt repayment, or personal projects. By announcing a plan to purchase MTN shares, Becham demonstrates confidence in the sponsor’s market performance and may also serve as a promotional endorsement for MTN’s equity.

Marketing Effectiveness

The promotion leveraged several marketing levers:

• Scarcity and Exclusivity: Only a limited number of participants could win the grand prize.
• Multi‑Tiered Incentives: Daily, weekly, and monthly draws create continuous engagement.
• Community Visibility: Public announcement at Kaneshie Market amplifies brand presence.
• Strategic Partnerships: Aligning with Republic Bank adds credibility and cross‑promotion.

These tactics are designed to increase MobileMoney app adoption rates, particularly among unbanked or under‑banked populations who may be hesitant to use digital finance tools.

Economic Implications for Ghana’s Digital Finance Landscape

Promotions like “Still Me Nsaka” accelerate the diffusion of mobile money services across Ghana, contributing to financial inclusion goals outlined by the Bank of Ghana. By offering tangible cash rewards, the campaign reduces perceived risk for new users, encouraging them to open accounts, conduct transactions, and eventually adopt more advanced services such as savings plans and micro‑investments.

Potential Risks and Mitigations

While the campaign appears well‑structured, certain risks merit attention:

• Regulatory Compliance: Any misstep in prize disclosure could trigger sanctions.
• Fraud and Misuse: Large cash prizes may attract illicit activity; robust verification processes are essential.
• Customer Fatigue: Over‑reliance on prize incentives without adding intrinsic value could diminish long‑term engagement.

Mitigation strategies include transparent terms and conditions, regular audits, and integrating educational components that teach users how to maximize the app’s features beyond prize hunting.

Practical Advice

How to Participate in Future MobileMoney Promotions

If you are interested in similar prize‑linked campaigns, consider the following steps:

1. Verify Eligibility: Ensure you meet age, residency, and account ownership requirements.
2. Read the Terms & Conditions: Look for details on entry mechanisms, prize claim procedures, and any tax obligations.
3. Register on the Official Platform: Use the Momo app or the sponsor’s verified website to create an account.
4. Engage Regularly: Participate in daily or weekly draws to increase your chances of winning smaller prizes.
5. Protect Your Data: Enable two‑factor authentication and avoid sharing personal information on unofficial channels.

Maximising the Value of Cash Prizes

Winning a cash prize can be transformative, but prudent management is essential:

• Create a Budget: Allocate funds for immediate needs, savings, and investments.
• Consider Tax Implications: In Ghana, cash prizes may be subject to withholding tax; consult a tax professional.
• Diversify Investments: If you plan to invest, spread risk across assets rather than concentrating on a single stock.
• Reinvest in Financial Literacy: Use part of the winnings to enroll in courses that deepen your understanding of personal finance and digital banking.

Legal Considerations for Participants

Participants should be aware that:

• All prize‑linked promotions in Ghana must be licensed; playing on an unlicensed platform could expose you to legal risk.
• Winners may be required to present identification and tax documentation when claiming large cash prizes.
• Employers or institutions may have policies governing the acceptance of cash prizes; verify any such restrictions before participating.

FAQ

Conclusion

The Republic Bank staff wins MTN MobileMoney “Still Me Nsaka” promo illustrates how modern financial institutions and telecom operators can combine prize incentives with educational messaging to drive digital finance adoption. By offering a clear, regulated, and transparent prize structure, the campaign not only rewarded participants like Frank Becham, Dorothy Esenam, Hui Ling, Gideon Obeng, and Joseph Kofi Abavor but also reinforced the value proposition of the One Momo App as a comprehensive lifestyle platform. For consumers, the key takeaway is to engage with such promotions responsibly, understand the legal framework, and leverage any winnings as a stepping stone toward broader financial goals.