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Lady Mae Injects GH¢1.59m into Girls’ Empowerment as She Launches ‘Save You First’
Introduction
In a significant move to bolster female entrepreneurship and mental wellness, Lady Mae, the visionary behind Emerge New Woman, has officially launched her second book, Save You First. The launch coincided with the sixth Renewed Woman convention, where she announced a substantial financial injection of GH¢1.59 million dedicated to girls’ empowerment. This initiative underscores a growing recognition that emotional and psychological renewal are prerequisites for national economic productivity. By prioritizing the “self” through her new literary work and financial support, Lady Mae is challenging the narrative that women must sacrifice their well-being for success. This article explores the details of the event, the financial impact, and the practical advice offered to women seeking to balance personal health with professional ambition.
Key Points
- Financial Commitment: Lady Mae announced a total investment of GH¢1.59 million (over GHS 1 million previously plus new contributions) into women’s empowerment initiatives.
- Book Launch: The event marked the release of her new book, Save You First, which advocates for conscious self-investment.
- Seed Funding Distribution: 30 beneficiaries received direct support; specifically, 12 received a share of 50,000 cedis, and 18 received products and equipment worth approximately 100,000 cedis.
- Event Theme: The sixth Renewed Woman convention was themed “Recharge,” focusing on preventing burnout to sustain productivity.
- Keynote Speakers: Media personality Nana Ama McBrown served as the guest speaker, alongside clinical psychologist Dr. Abra Dziedorm.
- Attendance: The event attracted over 700 attendees to the Emmanuel Event Enclave in Labone.
Background
The Renewed Woman Convention
The Renewed Woman convention is an annual gathering organized by Emerge New Woman, an NGO founded by Lady Mae. Held at the Emmanuel Event Enclave in Labone, the event has become a staple for female professionals and entrepreneurs in Ghana. This year, the sixth iteration of the conference drew a crowd of over 700 women, creating a vibrant atmosphere of solidarity and learning. The forum is designed not merely as a motivational seminar but as a transformative space for reflection and storytelling.
Emerge New Woman’s Ethos
Emerge New Woman operates on three foundational pillars: Healing, Empowerment, and Re-integration. Since its inception, the organization has invested over GHS 1 million in various capacities, ranging from psycho-education to seed funding and business skills training. The NGO’s philosophy is deeply rooted in the idea that personal wellness is inextricably linked to economic output. Lady Mae has consistently argued that a woman who is emotionally stable is better positioned to contribute to national development.
Analysis
The Economics of Emotional Wellness
Lady Mae’s address at the convention shifted the conversation from abstract wellness to tangible economic reality. She posited that burnout is a significant barrier to professional and entrepreneurial output. By framing “recharge” as a strategic necessity rather than a luxury, she highlighted the cost of neglecting mental health. The launch of Save You First serves as a manifesto for this philosophy. It suggests that the most prudent investment a woman can make is in her own psychological capital. This approach reframes self-care as a business strategy, essential for sustaining growth in 2026 and beyond.
Impact of Seed Funding
The financial announcements made at the event provided concrete evidence of this philosophy in action. The distribution of 50,000 cedis to 12 beneficiaries and business equipment worth 100,000 cedis to 18 others demonstrates a targeted approach to empowerment. Rather than offering vague promises, Emerge New Woman provided the tools necessary for immediate economic re-integration. This tangible support highlights the organization’s commitment to closing the gap between inspiration and implementation. It also serves as a call to action for corporate bodies and government institutions to partner in these efforts, emphasizing that private sector support is vital for scaling these interventions.
The Role of Cultural Influencers
The presence of high-profile figures like Nana Ama McBrown added significant weight to the event’s message. As a beloved media personality, McBrown’s participation bridged the gap between celebrity culture and grassroots empowerment. Her personal testimony regarding resilience provided a relatable narrative for attendees. Furthermore, the presence of dignitaries such as Rev. Dr. Christie Doe Tetteh and representatives from the Office of the President signals that the message of women’s economic empowerment is gaining traction across various sectors of Ghanaian society.
Practical Advice
Based on the insights shared at the Renewed Woman convention, here are actionable steps for women looking to implement the “Save You First” philosophy:
1. Audit Your Energy Levels
Just as you audit your finances, regularly assess your emotional and physical energy. Lady Mae noted, “Many of us feel lost or that we are failing; but we are merely operating on empty batteries.” If you feel constantly drained, view it as a productivity warning sign that requires immediate intervention, not a badge of honor.
2. Invest in Psycho-Education
Investing in yourself isn’t limited to financial literacy. Prioritize understanding your own psychology. Engage with resources, workshops, or professionals that help you navigate stress and emotional hurdles. This aligns with Emerge New Woman’s pillar of “Healing.”
3. Embrace the “Recharge” Mindset for 2026
As you plan for the upcoming year, schedule “recharge” periods into your calendar with the same rigidity as business meetings. Nana Ama McBrown advised, “You cannot sit down at the same position and expect things to move to your want in 2026.” Being “on the move” requires having the energy to move effectively.
4. Seek Partnership and Community
Don’t operate in isolation. The convention highlighted the importance of partnerships. Whether it is seeking sponsorship for a business or finding a mentor, actively build a network that supports your “Re-integration” phase.
FAQ
What is the book “Save You First” about?
Save You First is Lady Mae’s second book. It underscores the principle of conscious self-investment, arguing that women must prioritize their own healing and wellness before they can effectively care for others or grow their businesses.
How much was invested in the girls’ empowerment initiative?
Lady Mae announced a total investment of GH¢1.59 million. This includes GHS 1 million previously invested by Emerge New Woman and new funding distributed during the convention.
Who were the speakers at the Renewed Woman convention?
The event featured media personality Nana Ama McBrown as the guest speaker and clinical psychologist Dr. Abra Dziedorm. Lady Mae also delivered the keynote address.
What kind of support was given to beneficiaries?
Support was twofold: financial seed funding and business equipment. Specifically, 12 beneficiaries received a share of 50,000 cedis, while 18 others received products and equipment worth about 100,000 cedis.
Where was the event held?
The sixth Renewed Woman convention was held at the Emmanuel Event Enclave in Labone, Accra.
Conclusion
The launch of Save You First and the GH¢1.59 million investment by Lady Mae marks a pivotal moment in Ghana’s female empowerment landscape. By explicitly linking mental health to national productivity and providing direct financial and material resources to women entrepreneurs, Emerge New Woman is setting a new standard for NGO interventions. The message is clear: sustainable success requires a foundation of wellness. As women look toward 2026, the mandate to “recharge” and prioritize self-investment is not just motivational rhetoric—it is an economic imperative.
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