Ekosiisen by Asempa FM Secures Best Radio/TV Programme in Twi at 29th GJA Awards 2025

Introduction

In a landmark achievement for Ghanaian media, Asempa FM’s flagship political talk show Ekosiisen clinched the coveted Best Radio/TV Programme in Twi (Ghanaian Languages category) at the 29th Ghana Journalists Association (GJA) Awards. Held on Saturday, November 8, 2025, at the historic Manhyia Palace in Kumasi, this event celebrated excellence in journalism and broadcasting. The win underscores the growing influence of Akan language programs in shaping national conversations, particularly in political discourse.

This recognition highlights how local language media like Ekosiisen Asempa FM bridges accessibility gaps, making complex issues relatable to millions of Ghanaians. As Ghana’s media landscape evolves, awards such as the 29th GJA Awards spotlight programs that drive democratic engagement through indigenous tongues like Twi, a dialect of Akan spoken widely across the country.

Event Overview and Significance

The ceremony at Manhyia Palace, a cultural landmark, drew top media figures, underscoring the fusion of tradition and modern journalism. For beginners in media studies, the GJA Awards represent the pinnacle of professional validation in Ghana, evaluating content on impact, originality, and public service.

Analysis

The victory of Ekosiisen at the 29th GJA Awards 2025 reflects its pivotal role in Ghana’s media ecosystem. Broadcast primarily in Twi, the program features heated debates, incisive interviews with policymakers, and agenda-setting discussions, especially during election periods. This format resonates deeply in a nation where over 50% of the population speaks Akan languages as a first language, per Ghana Statistical Service data.

Parent company Multimedia Group Limited (MGL), Ghana’s leading independent media house, benefits immensely from this accolade. MGL’s portfolio includes stations like Joy FM, Adom FM, and JoyNews, demonstrating a commitment to linguistic diversity. Ekosiisen’s success validates MGL’s strategy of producing high-quality content in local languages, enhancing reach in rural and urban Akan-speaking communities.

Impact on Political Discourse

Pedagogically, programs like Ekosiisen Asempa FM exemplify vernacular journalism’s power. By discussing national issues in Twi, it democratizes information, fostering voter education and accountability. Studies from the Media Foundation for West Africa show local language broadcasts increase civic participation by 30-40% in non-English dominant regions.

Broader Recognition in 2025

This GJA win follows Ekosiisen’s earlier honor at the Chartered Institute of Marketing Ghana (CIMG) Awards, marking dual validation from journalistic and marketing excellence bodies. Such back-to-back triumphs affirm its blend of substantive content and strong branding.

Summary

Asempa FM’s Ekosiisen won Best Radio/TV Programme (Ghanaian Languages, 2024) at the 29th GJA Awards on November 8, 2025. The event celebrated MGL’s dominance, with the group securing eight awards total. This milestone emphasizes Akan media’s role in Ghana’s democracy, aligning with trends in inclusive broadcasting.

Key Points

Practical Advice

For aspiring broadcasters and journalists targeting Ghana media awards like the GJA, focus on these strategies drawn from Ekosiisen’s playbook:

Content Creation Tips

Use local languages like Twi to connect authentically. Structure shows with balanced debates: 40% interviews, 30% analysis, 30% audience interaction. Leverage election cycles for timely, agenda-setting topics.

Production Best Practices

Invest in quality audio for radio/TV. Train hosts in impartiality to meet GJA criteria. Promote via social media for measurable impact data during submissions.

Audience Engagement

Encourage listener call-ins in native dialects. Track metrics like listenership via Nielsen or internal tools to substantiate entries.

Points of Caution

While celebrating wins like Ekosiisen at 29th GJA Awards, media consumers should practice critical listening:

• Views on platforms like Life Pulse Daily do not represent MGL’s official stance, as per disclaimers.
• Verify facts across sources; political shows can amplify biases despite journalistic standards.
• Avoid misinformation during heated debates—cross-check with primary data from institutions like the Electoral Commission.

Media Literacy Essentials

In Ghana’s vibrant media scene, distinguish opinion from fact. GJA guidelines emphasize ethics, but personal accountability ensures informed citizenship.

Comparison

Compared to past GJA winners, Ekosiisen’s 2025 triumph builds on precedents like Adom FM’s 2023 language category wins. English programs like JoyNews’ The Probe also shone, but Twi radio programs like Ekosiisen edged out for cultural relevance.

Versus Competitors

MGL’s 8 awards surpass rivals like state media, highlighting private sector innovation. In Akan categories, Ekosiisen outperformed peers by focusing on political depth over entertainment.

Year-Over-Year Trends

GJA data shows rising local language entries (up 25% since 2020), reflecting demand for inclusive media amid Ghana’s multilingual demographics.

Legal Implications

No direct legal issues arise from the 29th GJA Awards or Ekosiisen’s win, as they align with Ghana’s National Media Commission regulations promoting ethical, diverse broadcasting. Awards comply with GJA’s transparent judging under the Right to Information Act. Content creators must adhere to defamation laws during debates, but this event reinforces compliance.

Conclusion

The Ekosiisen Asempa FM win at the 29th GJA Awards 2025 cements its status as a cornerstone of Akan language media, propelling MGL’s legacy. It teaches that quality, relevance, and linguistic accessibility drive excellence in Ghanaian journalism. As media evolves, such programs will continue fostering informed electorates and national unity.

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