Coscharis Ghana launches Maxmeyer Auto refinishing and complex spraying sales space – Life Pulse Daily
Editor-in-chiefJanuary 21, 20265 Mins read33
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Maximizing Vehicle Aesthetics: Coscharis Ghana Launches Maxmeyer Auto Refinishing and Advanced Spraying Facility
Introduction
In a significant move set to redefine automotive aesthetics in West Africa, Coscharis Ghana Limited has officially launched a specialized auto refinishing sales space featuring Maxmeyer Paint technologies. This strategic expansion addresses a growing demand for high-quality automotive finishes that rival factory standards. By integrating advanced spraying and baking technologies, Coscharis is not merely selling paint but offering a comprehensive solution for vehicle longevity and visual appeal.
This initiative positions Coscharis as a pivotal player in the automotive aftermarket sector, providing Ghanaian motorists with access to world-class refinishing products and services. The launch underscores a shift from traditional, manual painting methods to controlled, technology-driven processes that ensure durability and flawless aesthetics.
Key Points
- Partnership with PPG: Coscharis is representing Maxmeyer, a brand under PPG Industries, the world’s leading paint and coatings manufacturer.
- Advanced Technology: The facility includes a state-of-the-art spraying and baking booth equipped with suction systems for a dust-free environment.
- Quality Assurance: The primary goal is to deliver factory-quality finishes, ensuring vehicles maintain their aesthetic value and structural integrity.
- Operational Efficiency: The controlled environment allows for faster turnaround times, enabling the painting of 5-6 vehicles daily with consistent results.
- Market Differentiation: The service targets discerning customers who prioritize vehicle maintenance and premium cosmetic standards.
Background
The automotive industry in Ghana has historically relied on conventional spray methods, often conducted in open environments. While functional, these methods are susceptible to environmental contaminants such as dust, humidity, and temperature fluctuations, which can compromise the finish and longevity of automotive paint.
Coscharis Ghana, a subsidiary of the Coscharis Group, has long been a household name in the Nigerian automotive landscape, known for representing brands like BMW and Ford. Their expansion into Ghana’s auto refinish sector marks a deliberate effort to replicate this standard of excellence. The launch of the Maxmeyer Auto Refinishing sales space is a response to an evolving market where vehicle owners are increasingly seeking “showroom” conditions for their cars, regardless of age or condition.
Understanding Auto Refinishing
Auto refinishing is the process of restoring a vehicle’s exterior surface to its original or better-than-original condition. It involves surface preparation, priming, painting, and clear coating. The quality of the finish depends heavily on the paint chemistry and the application environment. Maxmeyer Paint, a product of PPG, is renowned for its innovative formulations that offer superior coverage, color matching, and resistance to environmental elements.
Analysis
The launch of this facility represents a convergence of technological advancement and strategic market positioning. It highlights a broader trend in the automotive service industry: the move toward “Original Equipment Manufacturer” (OEM) standards in aftermarket services.
The Role of PPG and Maxmeyer
PPG Industries is a global leader in protective and decorative coatings. By leveraging the Maxmeyer brand, Coscharis Ghana is offering a product that is chemically engineered to withstand tropical climates. In Ghana, where high UV exposure and seasonal rains can degrade standard paint, the use of premium coatings is not just aesthetic—it is a matter of asset protection.
Technological Superiority of the Spraying Booth
As highlighted by Obiora Nebenu, Head of Refinish Business, the new facility utilizes a sophisticated spraying and baking booth. This is a critical upgrade from traditional methods. In an open-air environment, painting is at the mercy of ambient temperature and wind.
The new booth functions as a controlled ecosystem. It features a suction system that removes airborne particles and a heating mechanism (oven) that accelerates the curing process. This ensures that the paint molecules bond correctly to the surface without interference from dust or moisture. The result is a smooth, “glass-like” finish that is highly resistant to chipping and fading.
Economic and Operational Efficiency
From a business perspective, the facility allows for optimized workflow. The ability to bake the paint reduces the drying time significantly. While traditional air-drying might take days to achieve full hardness, the baking process can achieve this in hours. This efficiency allows the facility to process a higher volume of vehicles—up to 5 or 6 per day—without sacrificing quality. For the consumer, this means less downtime and a quicker return to the road with a rejuvenated vehicle.
Practical Advice
For vehicle owners considering auto refinishing services, the launch of the Maxmeyer facility provides a benchmark for what to look for in a service provider.
Choosing the Right Refinishing Service
- Verify the Paint Brand: Always inquire about the paint manufacturer. Premium brands like PPG/Maxmeyer offer better color retention and durability compared to generic alternatives.
- Inspect the Facility: A proper refinishing job requires a controlled environment. Look for service centers with dedicated spray booths rather than open garages. This minimizes the risk of “orange peel” texture or dust nibs in the final finish.
- Check for Color Matching Technology: Ask if the provider uses computerized color matching. This is essential for spot repairs or partial repaints to ensure seamless integration with the vehicle’s existing color.
- Understand the Process: A quality job involves more than just spraying. It includes stripping old paint, surface preparation, sanding, priming, painting, and clear coating. The baking process is the final step that locks in the durability.
Maintenance of a Refinished Vehicle
Once your vehicle has been refinished using the Maxmeyer system, proper maintenance is key to preserving the shine:
- Wait Before Washing: Although the baking process cures the paint quickly, allow at least two weeks before the first wash to ensure the clear coat has fully hardened.
- Avoid Harsh Chemicals: Use pH-neutral car shampoos. Avoid abrasive polishes or waxes that can dull the finish.
- Regular Waxing: Apply a high-quality wax every 3-4 months to protect the clear coat from UV rays and oxidation.
FAQ
What is Maxmeyer Paint?
Maxmeyer is a premium automotive paint brand owned by PPG Industries, the world’s largest coatings manufacturer. It is designed to provide high-quality refinishing solutions with excellent durability, color accuracy, and resistance to environmental factors.
Why is a spray booth necessary for car painting?
A spray booth creates a controlled environment free from dust, dirt, and insects. It also regulates temperature and airflow, which is crucial for the chemical curing process of automotive paint. Painting in an open environment often leads to imperfections and a shorter lifespan for the paint job.
How long does the refinishing process take at the new Coscharis facility?
With the advanced baking technology, the drying and curing time is significantly reduced. The facility can handle 5-6 vehicles per day, offering a much faster turnaround compared to traditional methods that rely on natural air drying.
Does the new service apply to all vehicle types?
While the specific vehicle types were not detailed in the initial announcement, professional auto refinishing services typically accommodate a wide range of vehicles, including sedans, SUVs, and commercial vehicles. It is best to consult directly with Coscharis Ghana for specific make and model inquiries.
Is the finish guaranteed to match the original factory quality?
Yes. According to Cosmas Maduka, the goal is to bring the vehicle to the same standard as when it left the factory. By using PPG products and controlled application methods, the facility aims to replicate or exceed OEM finish standards.
Conclusion
The launch of the Maxmeyer Auto Refinishing and complex spraying sales space by Coscharis Ghana is a transformative development for the local automotive industry. It bridges the gap between standard repair services and premium, factory-quality restoration. By leveraging PPG’s global expertise and advanced booth technology, Coscharis is setting a new standard for vehicle care in Ghana.
For motorists, this represents an opportunity to protect and enhance their vehicle investments with a service that prioritizes precision, efficiency, and durability. As the automotive market in Ghana continues to mature, the adoption of such advanced technologies will likely become the benchmark for excellence in auto servicing.
Sources
- Life Pulse Daily. (2026, January 21). Coscharis Ghana launches Maxmeyer Auto refinishing and complex spraying sales space.
- PPG Industries. (n.d.). Maxmeyer Refinish Solutions. Retrieved from PPG Official Website.
- Interviews with Cosmas Maduka (Founder/CEO) and Raphael Agbasionwe (Managing Director), Coscharis Ghana.
- Technical specifications provided by Obiora Nebenu, Head of Refinish Business, Coscharis Group.
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