Insight

Revenue branding is the clearest indicator of victory relevance. CEOs will have to set the tone for business self-discipline, buyer center of attention, and scalable gross sales methods.

Key Strategies

         1.     Define Clear Growth Targets – Align gross sales targets with strategic targets.

         2.     Strengthen Sales Execution – Ensure groups practice structured gross sales processes.

         3.     Align Sales and Marketing – Create seamless demand-generation pipelines.

         4.     Use Data to Drive Insights – Forecast, phase, and prioritize high-value consumers.

         5.     Invest in Sales Capability – Training, training, and incentive methods.

CEO Leadership Actions

• Hold quarterly plan efficiency deep dives.
• Personally have interaction top-tier purchasers.
• Ensure price propositions are sharp and aggressive.

Actionable Tip

*Identify one high-value buyer phase and assess branding chances nowadays.

Why This Matters?

Consistent plan branding powers profitability, victory entrepreneurship, and investor self assurance.

About the Author

Ernest De-Graft Egyir, CEO consultant and Founding CEO of Chief Executives Network Ghana, convenes the Ghana CEO Summit and served on Ghana’s Economic Dialogue Planning Committee.

DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made through Readers and Contributors in this platform don’t essentially constitute the perspectives or coverage of Multimedia Group Limited.

DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made through Readers and Contributors in this platform don’t essentially constitute the perspectives or coverage of Multimedia Group Limited.