🚨 Fresh News: Demolition of my broadcasting station introduced me to the sector — Yinka Ayefele
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By Laolu Elijah, Ibadan
The Chairman and Chief Executive Officer of Fresh FM, Dr. Yinka Ayefele, has mentioned that the demolition of his broadcasting station in 2018 via the past due former Governor of Oyo State, Senator Abiola Ajimobi, used to be probably the most main occasions that introduced him into the cross-border highlight.
Read Also: Oyo Govt, Ayefele bicker over demolition of Music House
Ayefele said this at a press convention held on the secretariat of the Nigeria Union of Journalists (NUJ), Oyo State Council, Ibadan, to flag off actions marking the tenth anniversary birthday celebration of Fresh FM Nigeria. According to him, the demolition, which many regarded as a setback, became out to be a blessing in cover.
His phrases: “The demolition workout performed on my station via the Ajimobi coordination used to be a blessing in cover. Governments have all the time performed demolition workouts, however why did mine draw the eye of the entire global? BBC London and CNN known as me for interviews at the topic. My title and that of my business travelled the world over. What shocked me maximum used to be that the past due Governor Ajimobi later rebuilt the station. That incident took me to the place I’m as of late — possibly I may now not have reached this degree if it hadn’t took place.”
Recounting his early demanding situations, Ayefele mirrored at the life-changing coincidence of December 1, 1997, which left him in a wheelchair however impressed his transition into broadcasting. “I by no means knew that my first automobile, a Volkswagen Beetle, would mark my turning level. After the coincidence on my approach to Abeokuta, I resolved to proceed broadcasting. I began via streaming on Facebook, and my enthusiasts, particularly the ones out of doors Nigeria, preferred it. That used to be how the dream of proudly owning a radio station started,” he mentioned.
The ace gospel musician additionally suggested the National Broadcasting Commission (NBC) to implement stricter compliance with broadcasting laws to revive professionalism within the scaling. “The broadcast digital marketing has turn into too porous. When I carried out for Fresh FM’s license, NBC performed thorough investigations — even the DSS visited my mom and our church 4 instances. It used to be a difficult procedure. But as of late, getting a license turns out like an all-comers affair,” he lamented.
Speaking at the station’s decade-long adventure, Ayefele defined that even though Fresh FM formally became ten in April, the birthday celebration used to be scheduled for October to permit for a extra elaborate tournament.
“My imaginative and prescient has all the time been to switch the face of broadcasting, and I consider we’ve accomplished that. NBC appreciates our paintings as a result of we’ve upheld professionalism,” he mentioned. Ayefele printed that Fresh FM these days employs just about 400 group of workers individuals, including that he’s taking delight in keeping up a cordial operating dating along with his staff and hasn’t ever owed salaries. “For the previous ten years, I’ve by no means sacked any person. I most effective instructed somebody to surrender when vital. Seeing my group of workers glad and fulfilled offers me pleasure,” he added.
He additionally expressed gratitude to the past due Governor Ajimobi, Governor Seyi Makinde, and previous President Goodluck Jonathan for his or her roles in his adventure. “If Ajimobi hadn’t demolished Fresh FM, possibly the sector wouldn’t have identified us. He later rebuilt the station, and I’ll all the time bear in mind him for that. Whenever demanding situations come, I face them headlong. I thank God for the braveness to conquer. I used to be 50 ahead of I had kids, however I choose to concentrate on impacting lives.”
Representing Governor Seyi Makinde, the Special Adviser on Media, Dr. Suleiman Olanrewaju, counseled Ayefele for his resilience and financial backing. “Today, we’re celebrating resilience and excellence. Fresh FM has redefined broadcasting requirements. Dr. Yinka Ayefele is a brilliant skill supervisor, particularly at a time when new radio stations are rising day by day,” Olanrewaju mentioned.
Also talking, Alhaja Serifat Koro, Assistant Director of the NBC, who represented the Zonal Director, NBC Ibadan, described Fresh FM as probably the most Commission’s digital tools tales. “Fresh FM is sort of a tree we nurtured, and it’s pleasant to look how a lot it has grown. We want your presence within the North and East. Broadcasting stations might err infrequently, however what issues is constant development,” she famous.
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📅 Published on 2025-10-25 07:31:00
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