FirstBank Opens Two New Branches at Dzorwulu and North Industrial Area to Deepen SME and Retail Banking Services

FirstBank Ghana has officially opened two new branches at Dzorwulu and North Industrial Area, marking a significant expansion in its retail and SME banking services. These branches are strategically located to serve businesses, small and medium-scale enterprises (SMEs), retailers, and individual customers in their respective communities. This move underscores FirstBank’s commitment to financial inclusion, economic growth, and customer-centric banking solutions.

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Key Points

Background

FirstBank Ghana, a subsidiary of FBN Holdings Plc, has been a key player in Ghana’s banking sector for years. Known for its innovative financial products and services, the bank has consistently expanded its footprint to meet the growing needs of its customers. The opening of the Dzorwulu and North Industrial Area branches is part of FirstBank’s ongoing growth strategy to bring banking services closer to communities and enhance economic activities in key business catchment areas.

The Dzorwulu branch is conveniently located adjacent to the Allied Oil Fuel Filling Station on the Olusegun Obasanjo Highway, while the North Industrial Area branch is situated next to the Star Oil Filling Station on the Dadeban Road. These strategic locations ensure easy access for businesses and individuals in the surrounding areas.

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Analysis

The opening of these branches is a strategic move by FirstBank to strengthen its presence in Ghana’s retail and SME banking sectors. By situating the branches in high-traffic business areas, the bank is positioning itself as a trusted partner for local businesses and individuals seeking reliable financial solutions.

Victor Yaw Asante, Managing Director and Chief Executive Officer of FirstBank Ghana, emphasized that the new branches reflect the bank’s commitment to deepening financial inclusion and supporting businesses that drive local economic growth. He noted that these communities host a vibrant mix of businesses, SMEs, and retailers, and FirstBank is dedicated to partnering with them through tailored financial solutions that enable sustainability and long-term success.

Osahon Ogieva, Deputy Managing Director at FirstBank Ghana, highlighted the focus on customer experience and convenience. He stated that the branches have been designed with the customer in mind, offering seamless, personalized service supported by robust digital platforms. This approach aligns with FirstBank’s broader strategy of leveraging digital marketing alongside physical touchpoints to meet evolving customer needs.

The expansion also underscores FirstBank’s recognition of the importance of physical branches in building trust, offering advisory support, and strengthening relationships, especially for SMEs and retailers who require hands-on engagement. While digital banking remains a key pillar of the bank’s strategy, the physical presence of these branches ensures that customers have access to both digital and traditional banking services.

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Practical Advice

For businesses and individuals in the Dzorwulu and North Industrial Area communities, the opening of these branches presents an opportunity to access a wide range of banking services tailored to their needs. Here are some practical steps to take advantage of these new branches:

1. **Visit the Branches**: Take the time to visit the new branches to explore the services offered and speak with banking representatives about your financial needs.

2. **Leverage Digital Solutions**: While the branches offer traditional banking services, FirstBank also provides robust digital platforms. Consider using these tools for convenient banking on the go.

3. **Seek Advisory Support**: If you’re an SME or retailer, take advantage of the advisory support available at the branches to help grow your business.

4. **Stay Informed**: Keep an eye on FirstBank’s communications for updates on new products, services, and promotions that may benefit you.

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FAQ

Conclusion

The opening of FirstBank’s new branches at Dzorwulu and North Industrial Area marks a significant milestone in the bank’s commitment to deepening financial inclusion and supporting local economic growth. By strategically locating these branches in key business areas, FirstBank is ensuring that SMEs, retailers, and individual customers have access to tailored financial solutions that meet their needs.

As FirstBank continues to expand its footprint in Ghana, it remains focused on delivering accessible, customer-centric banking services while maintaining the highest standards of professionalism and service excellence. These new branches are a testament to FirstBank’s dedication to being a trusted partner for individuals and businesses alike, driving economic transformation across the country.

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Sources

– [FirstBank Ghana Official Website](https://www.firstbank.com.gh)
– [MyJoyOnline Article](https://www.myjoyonline.com)