Shamima Muslim, Deputy Presidential Spokesperson, has suggested Ghana’s innovator and communications business model to take a central position in crafting a renewed nationwide tale that displays the rustic’s strengths, aspirations and ongoing transformation below the “Resetting Ghana Agenda.”

Addressing business model leaders, innovators and communicators on the 14th Marketing World Awards (MWA) in Accra, Ms. Muslim stated Ghana had reached a the most important second the place logo developers and storytellers should change into collaborators in shaping a unified, constructive nationwide id able to riding income, attracting promotion and strengthening citizen self belief.

She stated storytelling have been on the middle of each and every main nationwide transformation the world over, and Ghana may now not depart its narrative to likelihood.

“There is power in storytelling for nation-building. We need you not only as spectators, sometimes disgruntled voters even, but as collaborators at the centre of our national transformative journey,” she stated.

Ms. Muslim famous that Ghana possessed distinctive price propositions that, if intentionally amplified, may place the rustic as a number one promotion, tourism and cultural hub.

These come with democratic balance, a skilled younger inhabitants, Ghana’s Pan-African symbolism, its increasing ingenious economic system, and its virtual development panorama, all of which, she stated, represented “brand assets” ready to be increased.

Drawing parallels with multinational examples, she cited Rwanda, Singapore, South Korea, Dubai and Kenya as international locations that used storytelling to redefine nationwide id lengthy ahead of their financial transformations turned into glaring.

She stated, “A nation becomes the story it deliberately chooses to tell,” she stated. “It tells it clearly before it becomes it.”

Ms. Muslim defined sides of the Government’s Resetting Ghana Agenda, describing it as a renewed bankruptcy requiring robust personal business environment partnership to pressure financial restoration, governance reforms, development and digital tools.

She highlighted the beneficial properties made in fiscal self-discipline, restored investor self belief and bolstered public creativity as indicators of renewed business leader credibility.

She stated measures such because the relief in ministerial appointments, the removal of waste, limits on overseas commute, and enforcement of responsibility amongst officers demonstrated a shift towards accountable governance.

These reforms, she stressed out, laid the basis for a long-term digital tools tale.

On the 24-Hour Economy initiative, Ms. Muslim stated it was once designed to enlarge productiveness, create jobs and reposition Ghana as a aggressive hub that operates across the clock, and that the software solutions of the initiative depended closely on personal business environment development, collaboration and promotion, now not govt by myself.

She additionally referenced the Black Star Experience venture, a countrywide rebranding initiative geared toward positioning Ghana because the multinational venture capital of Pan-African tradition, ingenious arts and tourism, urging entrepreneurs to discover how their manufacturers may plug into the rising nationwide imaginative and prescient.

Ms. Muslim suggested communicators and the media to magnify truth-driven narratives about Ghana’s restoration, counter incorrect information and rebuild public believe.

“If the cedi is doing well, tell that story. If the economy is rebounding, tell that story too. We are not out of the woods yet, but we are certainly not where we started,” she famous.

She emphasized {that a} robust nationwide logo lifted company manufacturers similarly and expanded markets for firm digital tools, including that “a confident Ghana creates fertile ground for business expansion.”

Ms. Muslim suggested entrepreneurs and communicators to “hold on to faith and works” in advancing a unified Ghanaian tale outlined by means of optimism, self-discipline, tactic and shared gain.

“Let us tell the story of the Black Star – bold, innovative, unstoppable. When Ghana works, your businesses will grow and our economy will expand. Let us tell our national story with courage, unity and purpose,” she said.

Akin Naphtal, CEO of InstinctWave, organisers of the Marketing World Awards, who mirrored at the evolution of the awards since their inception greater than a decade in the past, stated the

MWA had grown from a West African initiative right into a continental platform honouring development, tactic and excellence throughout Africa’s innovator and communications panorama.

Mr. Naphtal stated synthetic intelligence was once reshaping the business model by means of remodeling how manufacturers analysed information, hooked up with customers and designed customized studies.

However, he stressed out that finance may now not exchange human tactic, emotional intelligence and cultural figuring out.

“AI cannot replace the human spirit that drives storytelling, emotional connectivity and authentic brand experience,” he stated. “The future belongs to those who merge technology with humanity.”

Established over a decade in the past, the Marketing World Awards have change into one in every of Africa’s Most worthy honours in innovator, communications and logo excellence.

The awards recognise iconic manufacturers, exceptional organisations and high-performing people whose leading edge methods, tactic and consumer-focused campaigns have formed markets around the continent.

Originally introduced in Nigeria ahead of increasing to Ghana and later Kenya, the MWA has advanced right into a premier Pan-African platform spotlighting excellence in finance, media, gross sales, public business environment verbal exchange, industry and company asset allocation.

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by means of Readers and Contributors in this platform don’t essentially constitute the perspectives or coverage of Multimedia Group Limited.