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KTU Radio Wins Cross-Border Award for Distinctive World College Radio Day Programme

Introduction

In a resounding celebration of student media and global connectivity, Koforidua Technical University’s campus FM station, KTU Radio, has secured a prestigious international accolade. During the 2025 World College Radio Day (WCRD), the station was honored with the highly competitive “Audience Choice Award.” This recognition highlights the station’s ability to engage a massive cross-border listenership during a rigorous 24-hour live broadcast marathon.

This achievement is not merely a trophy for the cabinet; it serves as a testament to the growing power of campus radio in Africa. As the only African representative in the global marathon, KTU Radio demonstrated that university-based broadcasters can compete on the world stage. This article explores the details of the award, the significance of World College Radio Day, and the vital role campus radio plays in media education and community development.

Key Points

Background

What is World College Radio Day?

World College Radio Day is an annual global event celebrated on the first Friday in October. Its primary mission is to foster cross-border awareness regarding the importance of college and campus radio stations. It serves as a platform to highlight the unique contributions these stations make to education, the music industry, and local community development.

The event typically features a 24-hour “global marathon” broadcast, where participating stations link up to share content, interview international guests, and showcase their programming. It is a day of unity for the student radio community, proving that the airwaves belong to everyone.

The 2025 Global Marathon

The 2025 edition was particularly significant, marked by the theme “Tune In to the People.” This theme encouraged stations to focus on listener interaction and community-driven content. More than 50 stations participated in the marathon, broadcasting to a combined potential audience of millions. The “Audience Choice Award” was the centerpiece of the post-event celebrations, determined by listener votes across different time zones.

KTU Radio’s Standing

KTU Radio (Koforidua Technical University) has established itself as a premier urban campus radio station in Ghana. Even before this international victory, the station had a reputation for professionalism. In 2022, it was adjudged “Campus Radio Station of the Year” at the TECH Eminence Awards. This history of excellence provided the foundation for their success on the global stage.

Analysis

Why KTU Radio Stood Out

Winning the Audience Choice Award against over 50 global competitors requires more than just technical capability; it requires resonance. KTU Radio’s “Life Pulse Daily” programme and their overall presentation during the marathon likely succeeded because they adhered strictly to the “Tune In to the People” theme. By focusing on authentic student voices and local stories that had universal appeal, they managed to capture the attention of international listeners.

For a station in Ghana to outperform competitors from North America, Europe, or Asia is a remarkable feat. It suggests that the content was engaging, the production quality was high, and the marketing efforts to mobilize the audience for voting were effective.

The Impact of Campus Radio

Daniel Ofosu, the KTU Radio Manager, noted that this award feeds into the university’s mission of sharing research and digital marketing with the global community. However, the impact goes beyond the university’s brand. Campus radio serves as a critical “first step” for aspiring media professionals.

Unlike commercial radio, which is often restricted by strict playlists and advertising pressures, campus radio offers a sandbox for creativity. It is where raw talent is discovered and nurtured. By providing students with access to professional equipment and live broadcasting experience, stations like KTU Radio empower the next generation of journalists, broadcasters, and content creators.

Practical Advice

How Other Universities Can Replicate This Success

For university administrators and radio station managers looking to achieve similar recognition, the following steps are recommended based on KTU’s success:

1. Focus on Distinctive Programming: Do not simply mimic commercial radio. Develop unique shows like “Life Pulse Daily” that reflect the specific academic and cultural strengths of your institution.
2. Engage the Digital Community: Use social media and digital marketing to mobilize listeners. An award like “Audience Choice” is won through the active participation of your followers.
3. Invest in Professionalism: Maintain high technical standards. KTU Radio’s reputation as a “premium” station is built on clear audio, professional presentation, and consistent scheduling.
4. Encourage Student Leadership: As Mr. Ofosu emphasized, allow students the freedom to express themselves. This authenticity resonates with listeners.

Preparing for World College Radio Day

Participation in WCRD requires preparation. Stations should:

• Plan special content that aligns with the annual theme.
• Coordinate with the global committee early to ensure proper scheduling.
• Network with other international stations for cross-promotion during the marathon.

FAQ

Conclusion

The victory of KTU Radio at the 2025 World College Radio Day is a proud moment for Koforidua Technical University and the entire African campus radio network. By winning the “Audience Choice Award,” the station has proven that with dedication, professionalism, and a focus on community needs, local student broadcasters can achieve global acclaim. This award reinforces the essential value of campus radio: it is a powerful medium for education, self-expression, and fostering a global community.