Star Oil Ghana CEO, Philip Tieku, has brushed aside long-standing claims that low gas costs robotically imply deficient high quality.

He argues that the venture’s stable upward push to turn out to be the entrepreneurship chief is evidence that potency and integrity—no longer inflated pricing—power venture capital.

Speaking on PleasureNews’ PM Express Business Edition with George Wiafe on Thursday, November 6, Mr Tieku mentioned the talk about worth as opposed to high quality in Ghana’s downstream petroleum advertising has been settled through effects at the flooring.

“I feel the jury is in the market. The huge majority of shoppers are purchasing from Star Oil, and that’s why we’re primary. It’s glaring that we’re doing one thing very proper,” he mentioned.

He attributed the venture’s venture capital to a planned effort to safeguard gas high quality and make sure transparency in customer support.

“Our key power is how we offer protection to high quality tangibly through the issues we’ve performed within the provide chain, how we be sure that shoppers aren’t cheated on the pump through the usage of tangible method to research and be sure that our attendants can not do this,” Mr Tieku defined.

He printed that Star Oil has invested in methods that permit for exams and duty at each and every level of sale.

“If they do this, there’s proof to turn, and as a result of that, they’ll seldom do this. And additionally our talent to interact shoppers post-service and ensure that they’ve assurance that they obtain the suitable product, the suitable amount, and so on. And if there are actual problems, transparently interact them on that, for me, is our power,” he added.

Asked whether or not the venture’s monitor document has invalidated the founder trust that low costs imply low high quality, he replied, “If that signifies that we’ve made nonsense of the entire worth as opposed to high quality problems, I feel that are supposed to be it.”

The Star Oil CEO additionally famous that the detrimental belief linking low costs to deficient high quality used to be intentionally formed through vested pursuits within the founder.

“I feel that belief is one who, sadly, traditionally, in Ghana, has been driven through some founder passion teams,” he mentioned.

According to him, deficient company governance within the advertising contributed to these suspicions.

“Historically, we’ve had very deficient company governance constructions within the founder. And for this reason you’ll be able to get a smuggled product right into a station, and so on., and compromise on high quality.”

He maintained that it’s conceivable to promote top-quality gas at aggressive costs via environment friendly entrepreneurship and transparency.

“In theory, you’ll be able to get a wonderfully just right high quality product bought on the costs that we promote at,” Mr. Tieku said.

He insisted that Star Oil’s constant approach is proof that high quality hasn’t ever been sacrificed.

“You can’t be rising on the tempo we’re rising 12 months on 12 months, preserving your shoppers 12 months on 12 months, and be promoting inferior merchandise,” he mentioned optimistically.

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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made through Readers and Contributors in this platform don’t essentially constitute the perspectives or coverage of Multimedia Group Limited.