TAG Transport CEO Receives ‘Green Mobility & Sustainable Transport Personality’ Honour

Tony Bonsu, Chief Executive Officer of TAG Transport and Logistics Company Ltd., a leading Ghanaian transport solutions provider, has been honoured as the ‘Green Mobility & Sustainable Transport Personality of the Week’. This recognition is conferred by The Technology Boardroom, an exclusive multinational executive platform curated by the RADComm Group. The award celebrates Bonsu’s exceptional leadership in integrating environmental stewardship into business operations and his influence as a venture government championing sustainable mobility in West Africa.

Introduction: Recognising Leadership in Sustainable Mobility

In an era where the transport sector is a significant contributor to global carbon emissions, recognition of leaders who prioritise green mobility and sustainable transport is more than ceremonial—it is a critical signal of industry evolution. The honour awarded to Tony Bonsu transcends a personal accolade; it underscores the growing importance of environmentally responsible practices in Africa’s burgeoning logistics and transport market. This article delves into the significance of this award, unpacks the sustainable business model of TAG Transport, explores the broader context of green mobility in emerging economies, and provides actionable insights for businesses aiming to align profit with planetary responsibility.

Key Points at a Glance

• Recipient: Tony Bonsu, CEO of TAG Transport and Logistics Company Ltd. (Ghana).
• Award: ‘Green Mobility & Sustainable Transport Personality of the Week’ by The Technology Boardroom (RADComm Group).
• Company Profile: TAG Transport specialises in fleet development, vehicle sales/importation, leasing, and rent-to-own services, with a noted customer-centric and sustainable operational model.
• Past Achievement: TAG Transport previously won a prestigious award for technological advancement and professionalism at the Cleva Summit in the UK.
• CEO’s Stance: Bonsu, with a background in law and business communication, links ethical standards and sustainability to long-term business success.
• Platform Significance: The Technology Boardroom is an invitation-only council for top-tier tech and digital leaders (CIOs, CTOs, CDOs) influencing global digital governance and innovation.

Background: The Imperative for Green Mobility in Africa

Understanding Green Mobility and Sustainable Transport

Green mobility refers to transportation systems and solutions that minimise environmental impact. This encompasses promoting energy-efficient, low or zero-emission vehicles (like electric vehicles – EVs), optimising logistics for fuel efficiency, and encouraging modal shifts towards public transit, cycling, and walking. Sustainable transport broadens this to include social and economic dimensions—ensuring accessibility, affordability, safety, and contributing to cohesive urban development without compromising future generations.

Key initiatives in this space include:

• Electrification: Investing in EVs for private, public, and commercial fleets.
• Shared Mobility: Car-sharing, ride-pooling, and efficient public transit to reduce vehicle ownership rates.
• Modal Integration: Creating seamless connections between different transport modes (e.g., bike-to-bus).
• Alternative Fuels: Utilising biofuels, hydrogen, or CNG where electrification is challenging.
• Smart Logistics: Using AI and IoT for route optimisation, reducing idle times, and improving load factors.

For African cities grappling with rapid urbanisation, traffic congestion, and air pollution, adopting these principles is not merely an environmental choice but a public health and economic necessity. Poor air quality from vehicle emissions contributes significantly to respiratory diseases, while inefficient transport systems cost economies billions in lost productivity.

The Ghanaian and West African Transport Landscape

Ghana’s transport sector is characterised by a mixed fleet of ageing, high-emission imported used vehicles and a growing number of new imports. Informal transport (trotros, taxis) dominates urban mobility. The government has shown intent to promote cleaner transport, with discussions around EV policies and non-motorised transport infrastructure, but implementation faces challenges of financing, grid capacity, and public awareness.

Within this context, private sector players like TAG Transport operate. Their model, which includes structured fleet development and rent-to-own schemes, offers an alternative to outright vehicle ownership, potentially enabling better-managed, newer, and more efficient vehicle fleets over time.

Analysis: Deconstructing TAG Transport’s Sustainable Model

The “Fleet Development” as a Sustainability Lever

TAG Transport’s flagship offering is its fleet development system, described as relieving “the tension of vehicle ownership.” This is a nuanced business model with potential sustainability implications:

1. Asset Management: TAG retains ownership and manages maintenance, ensuring vehicles are regularly serviced for optimal fuel efficiency and lower emissions. Poorly maintained private vehicles are a major source of excessive pollution.
2. Fleet Turnover: As a corporate entity, TAG can plan for phased replacement of vehicles with newer, more efficient models (including future EV integration) faster than individual owners.
3. Utilisation Efficiency: By serving multiple clients, the same vehicle’s total annual kilometres can be maximised, improving the carbon efficiency per passenger/km or tonne/km compared to a privately owned car that sits idle most of the time.
4. Data-Driven Operations: A managed fleet allows for the collection of telematics data (fuel consumption, idling, route efficiency) that can be analysed to further reduce environmental impact.

This model aligns with the circular economy principle of maximising asset utilisation. It is a “product-as-a-service” approach applied to transport, decoupling the need for mobility from the burden of ownership and its associated inefficiencies.

CEO Tony Bonsu: The Advocate-Executive

Bonsu’s recognition is twofold: for his company’s operational ethos and his personal advocacy. His background in law and business communication provides a unique lens—understanding regulatory frameworks and effectively communicating the business case for sustainability. His 2025 keynote on “Entrepreneurship and Sustainability in Business” at Oxford University positioned him as a thought leader bridging the gap between Western academic sustainability discourse and African entrepreneurial reality.

His travels across the continent for summits and mentorship indicate an effort to build a community of practice. This is crucial: systemic change in transport requires collective action. By mentoring young entrepreneurs, he potentially multiplies the impact, seeding future sustainable ventures.

His statement, “This is an indication that adhering to ethical standards pays,” is a powerful narrative for the African private sector. It counters the perception that sustainability is a luxury or a “Western” imposition, framing it instead as a core component of ethical, resilient, and ultimately profitable business.

The Technology Boardroom Platform: A Global Amplifier

The awarding body, The Technology Boardroom, is not a generic awards scheme. It’s described as an “invitation-only environment” for top technology and digital transformation executives (CIOs, CTOs, CDOs). This means Bonsu’s recognition comes from a peer group focused on innovation and strategic technology adoption.

This is significant for two reasons:

1. Legitimacy: It validates TAG Transport’s approach not just as a local “green” effort, but as a technologically sound and strategically innovative business model worthy of global executive attention.
2. Network Effect: Placement within this platform connects Bonsu to a network that controls substantial technology investment and digital transformation budgets. This could open doors for partnerships, technology transfer (e.g., EV telematics, smart fleet management software), and investment that can accelerate TAG’s and similar companies’ sustainability journeys.

Practical Advice: Steps for Transport Businesses Toward Sustainability

Inspired by models like TAG Transport’s, here is a actionable roadmap for SMEs and large transport operators in Africa and similar markets:

1. Audit and Baseline

• Conduct a comprehensive carbon footprint audit of your entire fleet (Scope 1 & 2 emissions).
• Analyse fuel efficiency per vehicle. Identify the worst performers.
• Review maintenance logs—poorly maintained engines are inefficient and polluting.

2. Optimise Existing Fleet

• Implement strict, scheduled maintenance regimes.
• Train drivers in eco-driving techniques (smooth acceleration/braking, optimal gear shifts, reduced idling). This can yield 5-15% fuel savings.
• Use telematics to monitor driver behaviour, fuel consumption, and route efficiency. Provide feedback.
• Ensure correct tyre pressure—under-inflated tyres increase rolling resistance and fuel use.

3. Strategic Vehicle Procurement

• When replacing vehicles, prioritise the most fuel-efficient models available in your market. Research Euro 4/5/6 standard used vehicles if new EVs are cost-prohibitive.
• Begin piloting electric vehicles for specific use cases: last-mile delivery, campus shuttles, fixed-route urban services where charging can be managed centrally.
• Consider alternative fuels like CNG or biodiesel if locally available and supported by infrastructure.

4. Business Model Innovation

• Explore fleet management as a service for other businesses that lack the expertise.
• Develop shared mobility or rent-to-own schemes for your community, increasing vehicle utilisation.
• Offer logistics optimisation as a value-added service to clients, helping them reduce their own supply chain emissions.

5. Engage and Advocate

• Join industry associations advocating for favourable green transport policies (tax incentives for EVs, scrappage schemes for old vehicles, investment in charging infrastructure).
• Communicate your sustainability efforts transparently to customers. It’s a growing purchasing factor.
• Mentor smaller businesses in your network on simple efficiency gains.

FAQ: Green Mobility in the African Context

Is green transport only about electric vehicles?

No. While EVs are a critical component, green mobility is a holistic approach. It includes optimising existing fossil-fuel fleets (through maintenance, eco-driving), promoting shared and public transport, non-motorised transport (walking/cycling infrastructure), urban planning to reduce trip lengths, and using alternative fuels. A phased approach, starting with optimisation, is often most viable.

Are sustainable business models like TAG’s fleet development profitable?

Yes, but the profit model shifts. Instead of one-time vehicle sales, it generates recurring revenue from leasing/rental and service contracts. Higher upfront asset costs are balanced by longer asset life, better residual value management, and customer loyalty. The profitability is enhanced by reduced operational costs from efficient fleet management and lower regulatory risks as emissions standards tighten globally.

What are the biggest barriers to adopting green transport in Ghana?

Key barriers include: high upfront cost of new efficient vehicles and EVs; lack of widespread charging infrastructure; unreliable electricity grid in some areas; limited local technical expertise for maintaining new technologies; and lack of clear, long-term government fiscal incentives (e.g., tax breaks, import duty exemptions for EVs).

How can a small transport operator with 2-5 vehicles start?

Start with the “low-hanging fruit”: institute rigorous maintenance schedules, train drivers in eco-driving, ensure correct tyre pressure, and use route-planning apps to avoid congestion. These steps cost little but yield immediate fuel and cost savings. Network with other operators to explore bulk purchasing of efficient vehicles or shared use of a charging station if considering EVs.

Does the international community recognise these African-led sustainability efforts?

Increasingly, yes. Platforms like The Technology Boardroom, COP events, and global sustainability indices are looking for authentic stories from the Global South. Recognition like Bonsu’s award indicates that African businesses innovating within their local constraints are gaining a seat at the global sustainability conversation. This can attract impact investment and technology partnerships.

What role should governments play?

Governments must create an enabling environment: implement clear, long-term policies with incentives (e.g., waived import duties on EVs and components), invest in necessary infrastructure (grid upgrades, public charging points, dedicated bus lanes), set progressive fuel quality and vehicle emission standards, and integrate sustainable transport into national climate action plans (NDCs).

Conclusion: A Milestone and a Call to Action

The honour bestowed upon Tony Bonsu is a multifaceted milestone. It is a personal validation of a career built on merging legal acumen, business communication, and ethical stewardship. It is a testament to TAG Transport’s decade-long commitment to a differentiated, customer-focused, and environmentally conscious operational model in a competitive market. Most importantly, it serves as a beacon for the entire West African transport and logistics sector.

The message is clear: sustainability is a strategic business driver, not a peripheral cost. In a region vulnerable to climate impacts and with rising urban populations, building resilient, low-emission transport systems is an economic and social imperative. Bonsu’s recognition by a global tech-executive platform like The Technology Boardroom also highlights that innovation in sustainability is not confined to Silicon Valley; it is being forged in boardrooms from Accra to Nairobi.

The challenge now is to scale these models. It requires collaboration between visionary private sector leaders, supportive government policy, access to green finance, and technology transfer. The story of TAG Transport is not an endpoint but a compelling case study—a proof of concept that should inspire replication, adaptation, and fierce competition in the race to build the sustainable mobility networks Africa needs for its 21st-century growth.

Sources and Further Reading

• Original Article Publication: Life Pulse Daily / MyJoyOnline.com. (