There’s No Story of My Life Without Kwasi Twum: Samuel Attah-Mensah on Mentorship and Media Tech

Introduction

In the fast-paced world of media and technology, success stories are often framed as the result of individual genius and relentless drive. However, Samuel Attah-Mensah, the Managing Director of Channel One TV and Citi FM, is rewriting that narrative. In a candid reflection on his career, he has publicly attributed his professional achievements and technological evolution to one central figure: Kwasi Twum, the Chief Executive Officer of Multimedia Group Limited.

Attah-Mensah’s revelation offers a rare glimpse into the power of mentorship in the Ghanaian media landscape. He asserts that there is “no version” of his life story that can be told without acknowledging Twum’s profound influence. This article explores the deep-seated relationship between these two media titans, examining how intentional leadership and shared learning have shaped one of Ghana’s most dynamic broadcasting networks.

Key Points

Background

To understand the weight of Samuel Attah-Mensah’s tribute, one must understand the stature of the individuals involved. Samuel Attah-Mensah is a well-known figure in Ghanaian broadcasting, recognized for his strategic vision in leading Channel One TV and Citi FM. These platforms are celebrated for their innovative programming and commitment to digital-first broadcasting.

On the other side of this dynamic relationship is Kwasi Twum, the CEO of Multimedia Group Limited (MGL). MGL is a powerhouse in Ghanaian media, housing brands like Joy FM, Joy News, and MyJoyOnline. Twum is widely regarded as a visionary who has steered the group through the digital revolution.

However, Attah-Mensah’s comments shed light on a less-known aspect of Twum’s character: his role as a hands-on mentor. He revealed that Twum’s journey into media leadership was not pre-ordained. In a striking detail, Attah-Mensah noted that Twum began his career as a merchant dealing in commodities like rice, sugar, and oil, with stores in Makola, one of Accra’s largest markets. This humble beginning underscores the organic nature of their rise and the shared experience of pivoting careers.

Analysis

The “Immersion” Method of Mentorship

Samuel Attah-Mensah’s description of his mentorship under Kwasi Twum offers a fascinating case study in leadership development. He rejected the idea that he was “dumped” into the media industry. Instead, he describes a process of “immersion.” This suggests a leadership style that prioritizes gradual education and intellectual bonding over mere delegation of tasks.

By physically dropping books at Attah-Mensah’s home, Twum engaged in a practice of intellectual stewardship. This action implies that Twum viewed media leadership not just as a job, but as a discipline requiring deep reading and continuous learning. For Attah-Mensah, this approach bridged the gap between his previous experiences and the complexities of media technology.

Beyond Professional Boundaries

The tribute highlights that the relationship transcends standard corporate mentorship. Attah-Mensah speaks of “social” motivation and leadership, indicating that the bond is personal as well as professional. In an industry often criticized for its cutthroat nature, this enduring 30-year relationship stands as a testament to loyalty and mutual respect. It suggests that the most successful media enterprises in Ghana are built on foundations of strong interpersonal trust.

The Narrative of “No Version of My Story”

The phrase “there’s no model of my tale with out Kwasi Twum” is a powerful rhetorical device. It signifies total integration of the mentor’s influence. It posits that without Twum’s intervention, the specific trajectory of Citi FM and Channel One TV—specifically their tech-forward stance—might not have existed. This elevates Twum from a mere colleague to a foundational architect of Attah-Mensah’s professional identity.

Practical Advice

Samuel Attah-Mensah’s reflections offer valuable lessons for aspiring entrepreneurs, media professionals, and tech innovators. Here is how you can apply the principles of the Twum-Attah-Mensah relationship to your own career:

Seek Intellectual Mentors, Not Just Networkers

Many professionals seek mentors who can open doors. While important, Attah-Mensah’s story emphasizes the value of mentors who provide intellectual resources (like books). Look for guides who challenge you to learn and grow your mind, not just your contact list.

Embrace the “Immersion” Philosophy

If you are transitioning into a new industry, do not expect to be an expert immediately. Attah-Mensah advises against being “dumped” into a new role. Instead, seek environments that immerse you in the culture and history of the field. If you are a leader, ensure you are immersing your team in the company’s vision rather than just assigning tasks.

Value Long-Term Relationships

Their 30-year association proves that career longevity is often tied to the quality of relationships. Prioritize building trust and maintaining connections over chasing short-term gains.

Document Your Gratitude

Attah-Mensah is including Twum in his upcoming book. Taking the time to formally document and acknowledge those who helped you is a powerful practice. It solidifies your history and helps others understand the collaborative nature of success.

FAQ

Conclusion

The story of Samuel Attah-Mensah and Kwasi Twum is more than a celebrity profile; it is a lesson in the architecture of success. Attah-Mensah’s admission that “there’s no model of my tale with out Kwasi Twum” challenges the myth of the solitary entrepreneur. It paints a picture of success as a collaborative project, built on mentorship, shared learning, and genuine human connection.

From the markets of Makola to the high-tech studios of Channel One TV, this relationship demonstrates that while technology changes, the human element of leadership remains the most critical factor in building lasting institutions. As Attah-Mensah prepares to release his book, the industry watches to see what other lessons lie within the pages of a life shaped by a mentor’s wisdom.