Tinubu, Otu, MAN renew push for Made-in-Nigeria protection implementation

Introduction

In a historic step toward economic rejuvenation, Nigeria’s federal and state governments, alongside the Manufacturers Association of Nigeria (MAN), are intensifying efforts to enforce the “Made-in-Nigeria Protection” policy. Spearheaded by President Bola Tinubu and Cross River State Governor Senator Bassey Otu, this initiative emphasizes prioritizing locally manufactured goods in public procurement and private consumption. The policy, rooted in the slogan “Nigeria First,” aims to reduce reliance on foreign imports, bolster domestic industries, and foster national self-reliance. At the MAN Annual General Meeting in Lagos on October 21, 2025, stakeholders unveiled actionable strategies to implement this transformative agenda, positioning Nigeria as a regional manufacturing hub.

Analysis

The push for Made-in-Nigeria protection reflects a growing global trend toward economic sovereignty. By mandating local procurement and celebrating indigenous production, Nigeria seeks to address decades of underinvestment in its manufacturing sector. President Tinubu’s Industrial Revolution Working Group (IRWG) exemplifies this resolve, coordinating policies to enhance industrial productivity. Meanwhile, Governor Otu’s Cross River State initiatives—highlighted at the AGM—demonstrate state-level innovation. With projects like community-made motor vehicles and mini-tractors, the state showcases how localized resource utilization can drive economic growth. However, challenges such as infrastructure gaps and quality control must be navigated to ensure the policy’s success.

Summary

The announcement underscores a unified effort between federal, state, and private stakeholders to prioritize Nigerian goods. Cross River State, under Governor Otu, leads by example through agricultural investments and motor manufacturing. Parallelly, President Tinubu’s administration plans to enforce stringent procurement rules for public institutions, effective December 2025. The MAN’s endorsement reinforces the importance of industrial collaboration in achieving scale. This multi-pronged approach targets Nigeria’s $47 billion annual import bill while creating jobs and enhancing GDP.

Key Points

Federal-Level Policy Mandates

By December 2025, public institutions must justify imported product procurement over certified local alternatives. This aligns with Tinubu’s directive to the Ministry of Industry, Trade and Investment, backed by the Bureau of Public Procurement. Non-compliance risks penalties, incentivizing agencies to source locally.

State-Level Implementation Models

Governor Otu’s Cross River State has already adopted models like sourcing vehicles from a local motor manufacturer and distributing 100 community-made mini-tractors to farmers. These initiatives reduce unemployment and stimulate rural economies.

MAN’s Role in Advocacy

MAN President Otunba Francis Meshioye lauded the IRWG as pivotal to closing Nigeria’s production gaps. The association urges states to emulate Cross River’s legislative strides, citing its AGM recognition as a benchmark.

Practical Advice

For Manufacturers

• Upgrade Production Standards: Align with ISO certifications to meet public procurement requirements.
• Leverage Government Training: Participate in capacity-building programs under the IRWG.
• Form State Partnerships: Secure contracts with local governments committing to “Nigeria First” policies.

For State Governments

• Draft Enabling Laws: Model procurement frameworks after Cross River’s example.
• Invest in Infrastructure: Prioritize roads, power, and logistics to support MSMEs.
• Promote SME Clustering: Create industrial parks to attract foreign investors under Nigeria First.

For Consumers

Support local brands through social media campaigns and prefer domestic options in daily purchases. Collective patronage amplifies market demand.

Points of Caution

Infrastructure Gaps

Nigeria’s power shortages and inadequate transportation networks risk stifling production. World Bank reports highlight that only 15% of manufacturing firms have reliable electricity.

Quality and Innovation Challenges

Local firms must balance cost-efficiency with product quality. Without R&D incentives, competition from smuggled goods may persist.

Corruption Risks

Policy enforcement could face bureaucratic hurdles. Transparent oversight bodies and digital procurement platforms are critical to minimize graft.

Comparison

Kenya’s Industrialization Blueprint

Kenya’s 2019 Industrial Development and Revitalization Plan reduced import dependence by 40% through tax breaks and export zones. Nigeria could replicate this with similar fiscal tools for manufacturers.

South Korea’s “Made in Korea” Model

South Korea’s 1960s export-oriented strategy leveraged state subsidies and tech partnerships. Nigeria’s focus on domestic markets requires a parallel emphasis on global competitiveness.

Legal Implications

The enforcement of Nigeria First guidelines may face legal challenges. Critics argue that overriding existing procurement laws without parliamentary approval could breach constitutional provisions. The Legal Practitioners of Nigeria caution that judicial pushback is possible if laws are deemed inconsistent with the 1999 Constitution. Stakeholders should monitor court rulings on state-level implementations.

Conclusion

The collaborative effort by Tinubu, Otu, and MAN signals Nigeria’s determination to reclaim its manufacturing prowess. While logistical and legal hurdles exist, the policy’s success hinges on stakeholder unity, infrastructure investment, and public buy-in. By prioritizing homegrown products, Nigeria can reduce import dependence, uplift SMEs, and secure its economic future.

FAQ